Hi, I am Santus Kumar Deb, My LiveDNA is 880.11958
Mr. Santus Kumar Deb
Highest Degree: Ph.D. Student in Consumer Behavior from University of Dhaka, Dhaka, Bangladesh
Institute: University of Dhaka, Bangladesh
Area of Interest: Business Management and Accounting
  •   Marketing
  •   Consumer Behavior
  •   Marketing Research
  •   Tourism Management
URL: http://livedna.org/880.11958
My SELECTED Publications
1:   Deb, S.K. and S.A. Khondkar, 2011. Nature and causes of conflict regarding the culture of Bangladesh and European Union (EU). Bangladesh Res. Publ. J., 5: 15-66.
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2:   Deb, S.K., 2013. Factor affecting the Brand Loyalty of Sportswear Customers: An empirical study on Adidas, Bangladesh. D.U. J. Marketing, 16: 327-341.
3:   Deb, S.K., B. Suborna and H.Asraf, 2011. Impact of IMC tools on consumer preference: a case of Bangladesh cement industry Dhaka J. Bus. stud., 32: 213-238.