Dr. Dheeraj Awasthy
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Dr. Dheeraj Awasthy

Research Director
The Hongkong and Shanghai Banking Corporation Limited, India

Highest Degree
Ph.D. in Marketing Management from Indian Institute of Management Shillong, India

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Area of Interest:

Business Management and Accounting
100%
Quantitative Modeling
62%
Market Research
90%
Interdisciplinary Research
75%
Risk Management
55%

Research Publications in Numbers

Books
0
Chapters
1
Articles
2
Abstracts
1

Selected Publications

  1. Awasthy, D., R. Basant and V. Gupta, 2009. Strategic and Policy Options in Commercialization of Traditional Knowledge Based Technology. In: Enterprise Support Systems: An International Perspective, Manimala, M.J., J. Mitra and V. Singh (Eds.). SAGE Publications Pvt. Ltd., UK., ISBN: 9788178299273.
  2. Banerjee, A., M. Jamal and D. Awasthy, 2005. Shiv industries: Facing the challenge of global competition. Asian J. Manage. Cases, 2: 37-67.
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  3. Awasthy, D., A. Banerjee and V. Gupta, 2005. A choice modelling approach to evaluate effectiveness of brand development initiatives. Int. J. Manage. Decis. Making, 6: 180-198.
    CrossRef  |  Direct Link  |  
  4. Awasthy, D., R. Basant and V. Gupta, 2003. Commercialization of traditional knowledge based technologies by small entrepreneurs: An exploration of strategic and policy options. Proceedings of the 3rd International Conference for Entrepreneurial Innovation, March 6-8, IIM Bangalore, pp: 1-26.