Dr. J.  Daniel Inbaraj
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Dr. J. Daniel Inbaraj

Faculty Member
National Institute of Technology, India


Highest Degree
Ph.D. in Management from National Institute of Technology, India

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Area of Interest:

Business Management and Accounting
100%
Business Administration
62%
Market Efficiency
90%
Consumer Behavior
75%
Cause marketing
55%

Research Publications in Numbers

Books
0
Chapters
0
Articles
0
Abstracts
0

Selected Publications

  1. Thamaraiselvan, N., B.S. Arasu and J.D. Inbaraj, 2017. Role of celebrity in cause related marketing. Int. Rev. Public Nonprofit Market., 14: 341-357.
    CrossRef  |  Direct Link  |  
  2. Natarajan, T., S.A. Balasubramaniam and D.I. Jublee, 2016. A journey of cause related marketing from 1988 to 2016. Int. J. Bus. Manage., 11: 247-263.
    CrossRef  |  Direct Link  |