Area of Interest:

Business Management and Accounting

100%

Business Communication

62%

International Business

90%

Decision Making

75%

Market Efficiency

55%

Research Publications in Numbers

Books
0

Chapters
0

Articles
0

Abstracts
0

Selected Publications

Shivani, R. and P. Kaur, 2016. Assessing Tourist’s Mall Shopping versus Street Shopping Behavior. In: Marketing of Tourism and Allied Services, Kanishka Publishing Ltd., New Delhi, ISBN: 9788184577051 .
Nager, K., 2016. Prospects of creative tourism in building destination image of the state of Jammu and Kashmir. J. Tourism, 17: 25-36.
Nager, K., 2016. Drivers of e-store patronage intentions: choice overload, internet shopping anxiety, and impulse purchase tendency. J. Int. Commerce, 15: 97-124.
CrossRef | Direct Link |
Nager, K., 2016. Consumer response to brand placement in movies: investigating the brand-event fit. Vikalpa, 41: 149-167.
Direct Link |
Nagar, k., 2016. Influence of Film-Generated Tourism on Re-imaging Tourist Destination: A Theoretical Perspective in Sustainable Tourism Development. In: Building Competitive Advantage for Destinations, Nagar, k. (Ed.)., Black Prints, New Delhi.
Nagar, k. and P. Gandotra, 2016. Exploring choice overload, internet shopping anxiety, variety seeking and online shopping adoption relationship: Evidence from online fashion stores. Global Bus. Rev., .
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Nagar, N., 2016. Mediating effect of self-control between life satisfaction and counterfeit consumption among female consumers. J. Global Fashion Marketing, 7: 278-290.
CrossRef | Direct Link |
Nagar, K., 2016. An empirical exploration of the trip chaining behavior among Indian tourists. Int. J. Hospitality Tourism Sys., 9: 66-73.
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Keshav, S., V. Chauhan, K. Nagar and Rachna, 2016. Marketing of Tourism and Allied Services. Kanishka Publishing Ltd., New Delhi, ISBN: 9788184577051.
Shivani, R., 2015. Counterfeiting in Fashion Brands: Investigating the Consumption Motives for Non-Deceptive Counterfeits. In: Sustainable Competitive Advantage: A Road to Success, Excel India Publishers, New Delhi, ISBN: 9789384869953 .
Shivani, R., 2015. Counterfeiting Fashion Brands: Investigating The Impact of Country of Origin of Brands. In: Strategies for Global Competitiveness and Economic Growth, Excel Books Pvt. Ltd., New Delhi, ISBN: 9788183231411 .
Nager, K., 2015. Modeling the effects of green advertising on brand image: investigating the moderating effects of product involvement using structural equation. J. Global Marketing, 28: 152-171.
CrossRef | Direct Link |
Nager, K. and R. Shivani, 2015. Examining linkages between brand image and purchase intention of green products: the moderating role of perceived benefits. Fortune Bus. Rev., 4: 63-72.
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Nagar, K., 2015. Consumers’ evaluation of ad-brand congruity in comparative advertising. J. Int. Consum. Marketing, 27: 253-276.
CrossRef | Direct Link |
Shivani, R., 2013. Consumer response to green advertising: investigating the moderating impact of product involvement. Int. J. Manage. Dev. Studies, 2: 1-23.
Nager, K., 2013. Modeling the effects of country of origin image on quality perceptions and brand loyalty: a study of chinese mobiles. Asia Pacific Marketing Rev., 2: 5-17.
Nager, K., 2013. An empirical investigation into the influence of green advertising on brand loyalty. J. Serv. Res., 13: 63-74.
Nagar, K., 2013. Perceived service quality with frill and no-frill airlines: an exploratory research among indian passengers. Prestige Int. J. Manag. Inf. Technol., 2: 63-74.
Nagar, K. and H. sharma, 2013. Brand familiarity in comparative advertising: investigating the effects on attitudes and intentions. J. Manage. Res., 14: 323-340.
Sharma, H., 2012. Ad-brand incongruity and comparative advertising: measuring and evaluating effects on consumer responses. Global J. Finance Manag., 4: 44-48.
Nagar, k., 2012. Organizational commitment and job satisfaction among teachers during times of burnout. J. Decis. Makers, .
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Nagar, k., 2012. Advertising and Sales Promotion: Impact on Brand Switching Behavior of Consumers. Lambert Academic Publishing, Germany, ISBN: 9783659272707.
Nager, K., 2011. Impact of talent management on customer loyalty. Global J. Contemp. Manag., 4: 45-54.
Nager, K., 2011. Does country of origin image matter to brand loyalty? an empirical investigation in mobile sector. Acad. Views Rev., 1: 69-87.
Versha, M., A. Sharma and K. Nagar, 2010. E-Commerce Issues, Perspectives and Challenges in the Indian Context. Knowledge World Publishers Ltd., New Delhi, ISBN: 9789380502106.
Nager, K., 2010. Advertising effectiveness in different media: a special reference to web advertising. IME J., 4: 57-62.
Nagar, k., 2010. Effect of deceptive advertising on claim recall: An experimental research. J. Serv. Res., .
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Nagar, K., 2010. Influence of destination personality and image on tourist loyalty: a study of a hill-station in northern India. NICE J. Bus., 5: 19-32.
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Mehta, V., A. Sharma and K. Nagar, 2010. A Comparison of Web vs Television Advertising. In: E-Commerce Issues, Perspectives and Challenges in the Indian Context, Mehta, V., A. Sharma and K. Nagar(Eds.)., Knowledge World Publishers Ltd., New Delhi.
Nager, K., 2009. Young consumer’s attitude toward advertising. Singhad Bus. Rev., 1: 6-13.
Nager, K., 2009. Building brand loyalty through advertising: evidence from fmcg market. NICE J. Bus., 4: 19-30.
Nagar, k., 2009. Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments. Vision J. Bus. Perspect., .
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Nagar, k., 2009. Advertising effectiveness in different media: A comparison of web and television advertising. Ind. Inst. Manag. Bangalore, .
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Nagar, k., 2008. Deception in Advertising: Does it help in Brand Building? In: Redefining Business Horizons, Sahay, B.S., J. Ranjan, R.R. Thakur and S. Nicholas (Eds.), Macmillan Publishers Ltd., India.