Dr. V. Suresh Kumar
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Dr. V. Suresh Kumar

Research Scientist
Bharathidasan University, India

Highest Degree
Ph.D. in Management from Bharathidasan University, India

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Area of Interest:

Business Management and Accounting
100%
Marketing
62%
Finance
90%
Human Resource Management
75%
Marketing Management
55%

Research Publications in Numbers

Books
0
Chapters
0
Articles
0
Abstracts
0

Selected Publications

  1. Suguna, R. and V.S. Kumar, 2017. A study on business performance and women empowerment with special reference to self help groups in Tamilnadu. Int. J. Bus. Administration Res. Rev., 1: 73-77.
  2. Suguna, R. and V.S. Kumar, 2017. A study on attitudes of women entrepreneurs towards business performance and women empowerment with special reference to self-help groups in Tamilnadu. Int. J. Multi. Res. Rev., 1: 18-25.
  3. Kumar, V.S. and K. Akalya, 2017. A study on new dimension for success of HRM practices on team building in insurance industry. Int. J. Multi. Res. Rev., 1: 106-111.
  4. Kumar, V.S. and J. Sasirekha, 2017. A study on sales promotion techniques used in soap/detergent. Int. J. Bus. Administration Res. Rev., 1: 114-121.
  5. Kumar, V.S. and J. Sasirekha, 2017. A study on role of advertising and sales promotion in brand equity (special reference of FMCG Product). ROOTS Int. J. Multi. Res., 3: 23-23.
  6. Kumar, V.R., P. Gnanasekaran, V.S. Kumar and N. Sumathi, 2017. Customer relationship management in insurance sector. Int. J. Bus. Administration Res. Rev., 3: 72-74.
  7. Kumar, V.R., P. Gnanasekaran, V.S. Kumar and N. Sumathi, 2017. CRM implementation paradigms in insurance sector. Int. J. Manage. Social Sci. Res. Rev., 1: 63-65.
  8. Surianarayanan, R. and V.S. Kumar, 2016. Retail marketing: Marketing issues of retailers of Thanjavur district, Tamilnadu. Int. J. Manage. Social Sci. Res. Rev., 1: 70-74.
  9. Surianarayanan, R. and V.S. Kumar, 2016. Issues and challenges on retail marketing: With special reference to Thanjavur District. Int. J. Bus. Administration Res. Rev., 3: 58-63.
  10. Roopaa, S.B. and V.S. Kumar, 2016. Corporate social responsibility (CSR) initiatives in Indian telecommunication industry-a study on employee’s perspective. Int. J. Bus. Administration Res. Rev., 2: 131-140.
  11. Roopaa, S.B. and V.S. Kumar, 2016. A study on implementation of knowledge management in organizations-towards the focus of developing CSR. Int. J. Manage. Social Sci. Res. Rev., 1: 225-230.
  12. Kumar, V.S. and J. Sasirekha, 2016. A study on brand loyalty of the customer in sales promotion on health drinks. Int. J. Multi. Res. Rev., 1: 66-73.
  13. Omprakash, P. and V.S. Kumar, 2015. Factors contributing healthcare awareness with special reference to private hospitals in Thanjavur. Bus. Sci., 1: 1-8.
  14. Omprakash, P. and V.S. Kumar, 2015. Attractive factors towards healthcare checkup schemes: A case study of Thanjavur City. Int. J. Bus. Intell. Innovations, 1: 48-52.
  15. Kumar, V.S. and S. Karunakaran, 2015. Brand relationship quality with sakthi masala and aatchi masala in thanjavur District. Int. J. Bus. Intell. Innovation, 1: 81-83.
  16. Kumar, V.S. and K. Akalya, 2015. A study on team leader performance of competency mapping in insurance industry. Int. J. Bus. Intell. Innovation, 1: 81-83.
  17. Kumar, V.S. and K. Akalya, 2015. A study on impact of HRM practices on effectiveness of team building with special reference to insurance industry, Tamilnadu. Int. J. Bus. Administration Res. Rev., 3: 141-145.
  18. Bhuvaneswari, R. and V.S. Kumar, 2015. Work-family conflict and well-being of school teacher’s with special reference to Thanjavur District. Int. J. Bus. Intell. Innovations, 1: 1-7.
  19. Bhuvaneswari, R. and V.S. Kumar, 2015. A study on the determinants of job satisfaction of primary school teachers working in self-financing schools in Thiruvarur District. Bus. Sci., 1: 17-22.
  20. Roopaa, S.B. and V.S. Kumar, 2014. Social responsibility on attitude and buying behavior of FMCG products. SELP J. Social Sci., 5: 1-7.
  21. Roopaa, S.B. and V.S. Kumar, 2014. A study on CSR initiatives in healthcare industry-special focus on sustainability of private hospitals reputation. Int. J. Bus. Intell. Innovations, 1: 112-115.
  22. Kumar, V.S. and S. Karunakaran, 2014. A study on services quality attributes in hotel industries in Tamilnadu. SELP J. Social Sci., 3: 141-142.
  23. Kumar, V.S. and S. Karunakaran, 2013. A study on perception of quality and expectation of hotel service in chennai. Res. Explorer, 2: 430-432.
  24. Kumar, V.S. and R. Surianarayanan, 2013. Green marketing and its impact on customers awareness in Cuddalore town, Tamilnadu. Int. J. Contemp. Manage. Stud., 1: 48-54.
  25. Kumar, V.S. and S. Karunakaran, 2012. A study on services quality in hotel industries. SELP J. Social Sci., 3: 249-255.
  26. Kumar, V.S. and S. Karunakaran, 2012. A study on consumer awareness towards Idhayam wealth health care products in Thanjavur town. Sankhya Int. J. Manage. Technol., 3: 200-204.
  27. Bhuvaneswari, R. and V.S. Kumar, 2012. TQM for managing stress–An instrument to keep your cool. M-Infiniti-J. Manage., 5: 185-188.
  28. Bhuvaneswari, R. and V.S. Kumar, 2012. Survival of the fittest. SELP J. Social Sci., 3: 192-197.
  29. Kumar, V.S. and S. Karunakaran, 2011. Healthy business: Will medical tourism be india’s next big industries. Int. J. Applied Manage. Res., 3: 652-656.
  30. Bhuvaneswari, R., 2011. Talent management. Int. J. Applied Manage. Res., 3: 38-40.