Dr. Surabhi Singh has an experience of around 20 years in academics and industry. As an ardent researcher, her academic interest areas include Digital Marketing, Consumer Behaviour, Marketing Research, CRM, Marketing Analytics, Neuromarketing. She has been associated with Global Professional Bodies in their Review/Advisory Committees. She has been active Guest Speakers at different training sessions at Private and Public Organizations in India. Her authored researches and cases in Marketing have won her the accolades in various National and International Forums. Currently, she is employed as Associate Professor-Mktg. in IMS Ghaziabad. She has recently taken up the honorary role in WICCI as President-Ghaziabad City Council.