Dr. Syed Hassan   Raza
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Dr. Syed Hassan Raza

Lecturer
Universiti Utara Malaysia, Malaysia


Highest Degree
Ph.D. in Mass Communication from Universiti Utara Malaysia, Malaysia

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Area of Interest:

Social Sciences
100%
Mass Communication
62%
Information Science
90%
Journalism
75%
Culture
55%

Research Publications in Numbers

Books
0
Chapters
0
Articles
0
Abstracts
0

Selected Publications

  1. Zia, A., S.H. Raza and M. Ifthikar, 2017. Revisiting uses and gratification theory: Mediation of interpersonal communication in linking visual communication through holly wood movies and media orientation of young girls. J. Punjab Univ. Hist. Soc., 30: 26-40.
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  2. Zia, A., M. Iftikhar and S.H. Raza, 2017. Application of CMM model: Moderation of gratification surveillance in relationship between cultivation effects of dramas and adaption behavior among rural women. J. Res. Soc. Pak., Vol. 54. .
  3. Syed, S.H.R. and M.S. Bukhari, 2017. Portrayal of the president Asif Ali Zardari in editorials: A study of pre and post presidential election coverage. J. Philos. Cult. Religion, 27: 34-37.
  4. Raza, S.H., W.K. Kaharal and M.A. Bhatti, 2017. Attack on Malala: Framing of the incident in the print media. VFAST Trans. Edu. Soc. Sci., Vol. 12. .
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  5. Raza, S.H., S.M. Awan and N.Y. Qureshi, 2017. Comparative analysis of the public service advertisements published in the Pakistani print media after the earthquake 2005. Pak. J. Soc. Sci., Vol. 37. .
  6. Raza, S.H., H. Abu Bakar and B. Mohamad, 2017. Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm. J. Bus. Retail Manage. Res., Vol. 12. .
  7. Raza, S.H., H. Abu Bakar and B. Mohamad, 2017. Advertising appeals and malaysian culture norms: Scale validation. J. Asian Pac. Commun., Vol. 27. .
  8. Awan, S.M. and S.H. Raza, 2017. Moderation of the ethnocentrism in relationships of stereotype statements in the news and attitude towards the organization. J. Res. Soc. Pak., 54: 169-177.
  9. Raza, S.H., S.W. Khan and A. Irum, 2016. Relationship of the celebrity endorsement in the T.V advertisements and buying behavior of youth. New Media Mass Commun., 52: 22-28.
  10. Raza, S.H., S.M. Awan and S. Gondal, 2016. What are your children watching? Teacher’s evaluation of the educational, emotional, behavioral, psychological, physical and religious impacts of cartoons on the school going children. J. Philos. Cult. Religion, 22: 39-45.
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  11. Raza, S.H. and S.S. Hussain, 2016. News coverage of physical violence against women: Where do we position. J. Cult. Soc. Dev., 19: 75-81.
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  12. Raza, S.H. and S. Noor, 2016. Portrayal of women in national and international advertisements in Pakistani magazines: Why need to rethink. J. Market. Consumer Res., 27: 81-91.
  13. Raza, S.H. and S. Gondal, 2016. Impacts of cartoons viewing on the school going kids: Is really a trouble to contemplate. J. Philos. Cult. Religion, 22: 39-45.
  14. Raza, S.H. and M.Z. Haider, 2016. The depiction of women in Pakistani print media: A comparative study of daily Dawn and daily Jang. Pak. J. Hist. Cult., 37: 73-87.
  15. Raza, S.H. and M. Liaqat, 2016. Honor killing of women: A comparative study of the Pakistani print media. VFAST Trans. Edu. Soc. Sci., 10: 1-6.
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  16. Raza, S.H. and M.A. Khan, 2014. Study of gender sensitive reporting on crime news in Dawn and Khabarain. Pak. J. Soc. Sci., 34: 625-636.
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  17. Raza, S.H. and S.M. Awan, 2013. Discourse analysis of coverage regarding drone attacks: A study of Pakistani print media. Pak. J. Soc. Sci., 33: 379-388.
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  18. Raza, S.H. and M.A. Khan, 2009. Study of advertisements regarding earthquake 2005. Global Media J., Vol. 2. .