Kevin MasonProfessor of Marketing
Arkansas Tech University
Ph.D. in Marketing from University of Arkansas, USA
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Kevin Mason (ORCID # 0000-0001-6648-0105) has MBA and PhD degrees in marketing from the University of Arkansas and is currently a Professor of Marketing with over thirty years at Arkansas Tech University in the USA. Kevin’s journal publications total twenty-seven and, in addition, he has over thirty published proceedings. His primary research interest is examining how consumers process marketing information to formulate product evaluations. His work has been published in several journals including the Journal for the Academy of Marketing Science (JAMS), Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Journal of Customer Behaviour, and the Journal of Foodservice Business Research.