1. Wang, Y.J., M.D. Hernandez, M.S. Minor and J. Wei, 2012. Superstitious Beliefs in Consumer Evaluation of Brand Logos: Implications for Corporate Branding Strategy. Eur. J. Market., 46: 712-732.
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2. Cruthirds, K.W., V.L. Wang, Y.J. Wang and J. Wei, 2012. A Comparison of Humor Styles in US and Mexican Television Commercials. Market. Intell. Plann., 30: 384-401.
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3. Wang, Y.J., S. Hong, J. Wei and K.W. Cruthirds, 2011. Incorporating Web Aesthetics into E-Tail Atmospherics Research: An Evaluation of Multiple Theoretical Frameworks. Int. J. Electron. Market. Retail., 4: 80-99.
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4. Wang, Y.J., M.S. Minor and J. Wei, 2011. Aesthetics and the Online Shopping Environment: Understanding Consumer Responses. J. Retail., 87: 46-58.
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5. Wang, Y.J., Butt, O.J. and J. Wei, 2011. My Identity is My Membership: A Longitudinal Explanation of Online Brand Community Members' Behavioral Characteristics. J. Brand Manage., 19: 45-56.
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6. Hong, S. and Y.J. Wang, 2011. Invested Loyalty: the Impact of Ubiquitous Technology on the Current Loyalty Paradigm and the Potential Revolution. J. Strategic Market., 19: 187-204.
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7. Wang, Y.J., S.K. Doss, C. Guo and W. Li, 2010. An Investigation of Chinese Consumers' Outshopping Motives from a Culture Perspective: Implications for Retail and Distribution. Int. J. Retail Distrib. Manage., 38: 423-442.
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8. Wang, Y.J., S. Hong and H. Lou, 2010. Beautiful Beyond Useful? The Role of Web Aesthetics. J. Comput. Inf. Syst., 50: 121-129.
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9. Wang, Y.J., M.D. Hernandez and M.S. Minor, 2010. Web Aesthetics Effects on Perceived Online Service Quality and Satisfaction in An E-Tail Environment: the Moderating Role of Purchase Task. J. Bus. Res., 63: 935-942.
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10. Wang, Y.J., K.W. Cruthirds and M.A. Baeza, 2010. Empirical Investigation on the Magnitude of Job Offshoring from An Organizational Contingency Perspective: Implications for the American Work Force. Compet. Rev., 20: 322-332.
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11. Doss, S.K. and Y.J. Wang, 2010. The Acculturation and Commercialisation of Thematic Holidays in the Globalisation Era. Int. J. Bus. Globalisation, 5: 411-420.
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12. Jung, J.Y., Y.J. Wang and S. Wu, 2009. Competitive Strategy, TQM Practice, and Continuous Improvement of International Project Management: A Contingency Study. Int. J. Qual. Reliab. Manage., 26: 164-183.
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13. Hong, S. and Y.J. Wang, 2009. When Relationship Marketing Collides With Technology. J. Relat. Market., 8: 218-230.
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14. Guo, C. and Y.J.. Wang, 2009. A Study of Cross-Border Outshopping Determinants: Mediating Effect of Outshopping Enjoyment. Int. J. Consum. Stud., 33: 644-651.
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15. Wang, Y.J., 2008. The Application of Attribution Theories in Marketing Research: A Critique. Rev. Bus. Res., 8: 174-180.
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16. Wang, Y.J. and M.S. Minor, 2008. Validity, Reliability, and Applicability of Psychophysiological Techniques in Marketing Research. Psychol. Market., 25: 197-232.
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17. Hong, S., Y.J. Wang and G.D.L. Santos, 2008. The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience. J. Promotion Manage., 14: 103-120.
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18. Hernandez, M.D., Y.J. Wang, M.S. Minor and Q. Liu, 2008. Effects of Superstitious Beliefs on Consumer Novelty Seeking and Independent Judgment Making: Evidence from China. J. Consum. Behav., 7: 424-435.
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19. Adams, R., M. Kalliny, G.D.L. Santos and Y.J. Wang, 2008. Marketing Implications of Locus of Control Orienation Among College Students: Comparisons of Hispanic and Anglo Students in the United States. Market. Manage. J., 18: 109-120.
20. Koong, K.S., L.C. Liu and Y.J. Wang, 2007. Taxonomy Development and Assessment of Global Information Technology Outsourcing Decisions. Ind. Manage. Data Syst., 107: 397-414.
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21. Wang, Y.J., 2006. The European Community's External Competence on Its Economic Relations With China: A Historical Perspective. Curr. Int. Trade Law J., 15: 79-85.
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22. Wang, Y.J. and A. Hausman, 2006. Consumer Adoption of Short Message Service (SMS): A Suggested Framework. Int. J. Technol. Market., 1: 431-445.
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23. Jung, J.Y. and Y.J. Wang, 2006. Relationship Between Total Quality Management (TQM) and Continuous Improvement of International Project Management (CIIPM). Technovation, 26: 716-722.
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24. Guo, C., A.Z. Vasquez-Parraga and Y. Wang, 2006. An Exploratory Study of Motives for Mexican Nationals to Shop in the US: More than Meets the Eye. J. Retail. Consum. Serv., 13: 351-362.
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25. Wang, Y.J., 2005. Further Protection of Intellectual Property Rights in the WTO - Linking Transfer of Technology with Foreign Direct Investment. J. World Intellectual Property, 8: 797-806.
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26. Wang, Y., 2003. Chile - Price Band System and Safeguard Measures Relating to Certain Agricultural Products. Legal Issues Econ. Integr., 30: 279-290.
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