Dr. Abiodun Eniola Alao
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Dr. Abiodun Eniola Alao

Senior Lecturer
Department of Marketing, Moshood Abiola Polytechnic, Ogun State Nigeria


Highest Degree
Ph.D. in Marketing from Babcock University, Nigeria

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Area of Interest:

Business Management and Accounting
100%
Business Administration
62%
Marketing Strategy
90%
Project Management
75%
Applied Sciences
55%

Research Publications in Numbers

Books
4
Chapters
1
Articles
12
Abstracts
8

Selected Publications

  1. Eniolaalao, A. and A.A. Odunmbaku, 2017. Strategic alliance complexities and alliance behavior of small and medium enterprises in Lagos State, Nigeria. Int. J. Manage. Appl. Sci., 3: 74-81.
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  2. Oyefesobi, O.O. and A.E. Alao, 2016. Corporate marketing strategy and attainment of competitive advantage: Evidence from Nigeria money deposit banks. Covenant J. Bus. Soc. Sci., 7: 1-14.
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  3. Oyefesobi, O.O., A.E. Alao and S.O.F. Taiwo, 2014. Management practice: Its effects on SMEs performance. Int. J. Manage. Sci. Hum., 2: 79-91.
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  4. Alao, A.E., G.O. Diyaolu and A.M. Afuape, 2014. The changing trend in marketing of financial services: An empirical study on bank performance in Nigeria. Int. J. Bus. Econ. Dev., 2: 85-96.
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