Biography

Siti Ezaleila Mustafa is a senior lecturer at the University of Malaya. She received her doctorate in New Media from the same university. She is Committee Member of Malaysian Board on Book for Young People (MBBY) and Secretary and life member of Malaysian Editor Association. She is one of expert panel for National Occupational Service Standard (NOSS) for Editorial field. Her recent publications includes Media Jaringan Sosial: Penggunaan dan Pengaruhnya (UM Press, 2015), “Digital textbooks program in Malaysia: Lessons from South Korea" (November 2015,), and "A migration from the reality to the virtual world: An overview of selected social virtual worlds" (October, 2014). Her research interests include the publishing/ media technology, children`s books and literacy, and social media consumption.

Area of Interest:

Social Sciences

100%

Social Media

62%

Marketing

90%

Communication

75%

Literacy

55%

Research Publications in Numbers

Books
0

Chapters
0

Articles
0

Abstracts
0

Selected Publications

Hamedi, M.A., S.M. Ezaleila, M.R. Saleeh, N.S. Zaliza and A.J. Wahid, 2015. Popularity of literary Malay Magazine after the Second World War. Mediterr. J. Soc. Sci., 6: 560-568.
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Hamedi, M.A. and S.M. Ezaleila, 2015. Digital textbooks program in Malaysia: Lessons from South Korea. Res. Q., 31: 244-257.
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Hamzah, A. and S.E. Mustafa, 2014. Digital Readiness of Malaysian Journalists. Adv. Journalism Communi. J., 2: 58-67.
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Mustafa, S.E., 2013. Buku Elektronik: Ulasan Persuratan terhadap Kesedaran dan Penggunaannya. J. Pengajian Media Malaysia, 15: 103-117.
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Mustafa, S.E. and S.N. Sannusi, 2012. Majalah sebagai Bahan Bacaan Kanak- Kanak: Analisis Elemen Editorial terhadap Kuntum, E-Baca dan Ana Muslim. J. Pengajian Media Malaysia, 14: 55-65.
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Mustafa, S.E. and H.M. Adnan, 2012. Penggunaan Laman Web oleh Penerbit Universiti di Malaysia sebagai Strategi dalam Pemasaran Penerbitan Ilmiah. J. Pengajian Media Malaysia, 14: 93-105.
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Mustafa, S.E. and A. Hamzah, 2011. Media baharu yang baharu: trend penggunaan jaringan sosial di Malaysia. J. Pengajian Media Malaysia, 2: 93-110.
Mustafa, S.E. and A. Hamzah, 2010. Media Sosial: Tinjauan terhadap Jaringan Sosial dalam Talian Tempatan. J. Pengajian Media Malaysia, 12: 37-52.
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Mustafa, S.E. and A. Hamzah, 2008. Hak cipta harta intelektual: Kesedaran dan perlindungannya di Malaysia. Jurnal Pengajian Media Malaysia, 10: 97-108.
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Mustafa, S.E., 2006. Pemasaran di Internet: Kewujudan Kedai Buku dalam Talian di Malaysia. Jurnal Pengajian Media Malaysia, 8: 87-98.
Mustafa, S.E. and S.A. Ishak, 2005. Karya riwayat hidup: Trend penerbitan dan penulisan di Malaysia 1961-2004. Jurnal Pengajian Media Malaysia, 7: 35-47.