Dr. Che Aniza   Binti Che Wel
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Dr. Che Aniza Binti Che Wel

Associate Professor
Universitiy Kebangsaan Malaysia, Malaysia


Highest Degree
Ph.D. in Marketing from University of Putra Malaysia, Malaysia

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Area of Interest:

Business Management and Accounting
100%
Consumer Relationship
62%
Consumer Behaviour
90%
Service Marketing
75%
Econometrics
55%

Research Publications in Numbers

Books
0
Chapters
0
Articles
0
Abstracts
0

Selected Publications

  1. Yunan, Y.S.B.M., C.A.C. Well, L.H. Osman, Z. Yazid and A.A.M. Ariffin, 2017. Post service quality as predictor for halal warehouse adopter satisfaction. Int. J. Acad. Res. Bus. Soc. Sci., 7: 999-1008.
    Direct Link  |  
  2. Julian, C.C., Z.U. Ahmed, C.A. Binti Che Wel and J. Bojei, 2016. Dynamics of loyalty programs in Malaysian retailing: A strategic marketing perspective. J. Trans. Manage., 21: 101-114.
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  3. Alam, S.S., A.B. Bhuiyan, F.M. Jani and C.A.C. Wel, 2016. The impact of innovation on growth and performance of processed food SMEs in Malaysia. Int. J. Entrepreneurship Innov. Manage., 20: 61-79.
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  4. Wel, C.A.C., N.A. Omar and S.S. Alam, 2015. Credit card usage behavior among students. J. Personalia Pelajar, 18: 130-139.
  5. Julian, C.C., Z.U. Ahmed, C.A.B.C. Wel and J. Bojei, 2015. Discriminant analysis of antecedents of customer retention in Malaysian retailing. J. Trans. Manage., 20: 190-204.
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  6. Alam, S.S., H.N. Hashim, N. Mohd, M. Ahmad, C.A.C. Wel, S.M. Nor and N.A. Omar, 2014. Negative and positive impact of internet addiction on young adults: Empericial study in Malaysia. Intangible Capital, 10: 619-638.
    Direct Link  |  
  7. Ahmad, A., S.M. Noor and C.A.C. Wel, 2014. Factors influencing consumers' purchase decision of private label brand products. Int. J. Econ. Practices Theories, 4: 101-110.
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  8. Omar, N.A., C.A.C. Wel, N. Abd Aziz and S.S. Alam, 2013. Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: Evidence from Malaysia. Measuring Bus. Excellence, 17: 33-50.
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  9. Bojei, J., C.C. Julian, C.A.C. Wel and Z.U. Ahmed, 2013. The empirical link between relationship marketing tools and consumer retention in retail marketing. J. Consumer Behav., 12: 171-181.
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  10. Wel, C.A.C., S.R. Hussin, N.A. Omar and S.M. Nor, 2012. Important determinant of consumers’ retail selection decision in Malaysia. World Rev. Bus. Res., 2: 164-175.
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  11. Wel, C.A.C., N.A. Omar and S.M. Nor, 2012. Determining relationship drivers of loyalty card program. J. Applied Sci. Res., 8: 605-610.
    Direct Link  |  
  12. Omar, N.A., R. Musa, C.A.C. Wel and N.A. Aziz, 2012. Examining the moderating effects of programme membership duration in the retail loyalty programme: A multi groups causal analysis approach. World Applied Sci. J., 19: 314-323.
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  13. Alam, S.S., Z. Jano, C.A.C. Wel, C. Aniza and N. Ahsan, 2012. Is religiosity an important factor in influencing the intention to undertake Islamic home financing in the Klang valley? World Applied Sci. J., 19: 1030-1041.
  14. Wel, C.A.C., S.S. Alam and S.M. Nor, 2011. Factors affacting brand loyalty: An empirical study in Malaysia. Aust. J. Basic Applied Sci., 5: 777-783.
  15. Wel, C.A.B.C., S.M. Nor and A.H. Ahmad, 2011. Exploring relationship drivers' toward loyalty card programs. Afr. J. Bus. Manage., 5: 6429-6433.
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  16. Salleh, A.H.M., M. Ahmad, C.A.C. Wel and N.S. Muhamad, 2011. Service failure, service recovery and critical incident outcomes in the public transport sector. Malaysian J. Consumer Family Econ., 14: 46-58.
    Direct Link  |  
  17. Omar, N.A., C.A.C. Wel, R. Musa and M.A. Nazri, 2010. Program benefits, satisfaction and loyalty in retail loyalty program: Exploring the roles of program trust and program commitment. IUP J. Market. Manage., 9: 6-28.
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  18. Wel, C.A.B.C. and J. Bojei, 2009. Determining relationship marketing instruments. IUP J. Market. Manage., 8: 25-41.
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  19. Ahmad, A.H., C.A.B.C. Wel and S.M. Nor, 2008. Determinants of bank selection decision among Malaysian consumers. Jurnal Pengguna Malaysia, 10: 16-23.