Dr. Nasreen Khan
LecturerMultimedia University, Malaysia
Highest Degree
Ph.D. in Marketing from Universiti Malaya, Malaysia
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Multimedia University, Malaysia
Biography
Dr. Nasreen Khan is currently working as Lecturer at Multimedia University, Malaysia. She obtained her Ph.D. in Marketing from Universiti Malaya, Malaysia. She also appointed as Research Assistant at University Putra Malaysia, Lecturer/ Promoter/ Trainer at Metropolitan University, and Lecturer at University Tunku Abdul Rahman (UTAR), Wawasan Open University (WOU), and Segi University. She has 8 publications in journals as author/co-author.
Area of Interest:
Business Management and Accounting
100%
Marketing
62%
Consumer Behavior
90%
Human Resource Management
75%
Business Information
55%
Research Publications in Numbers
Books
0
0
Chapters
0
0
Articles
39
39
Abstracts
28
28
Selected Publications
- Tan, B.C., N. Khan and T.C. Lau, 2022. Moving towards sustainable restaurants: Bridging the attitude-behaviour gap. Int. J. Sustainable Soc., 14: 258-273.
CrossRef | Direct Link | - Tan, B.C., N. Khan and T.C. Lau, 2022. Dimensionality of environmental values and attitudes: Empirical evidence from Malaysia. Sustainability, Vol. 14. 10.3390/su142114201.
CrossRef | Direct Link | - Jaafar, N.S. and N. Khan, 2022. Impact of digital marketing innovation in competitive event industry during Covid-19: Evidence from Malaysia and the United states. Int. J. Interact. Mobile. Technol., 16: 130-145.
CrossRef | Direct Link | - Wong, Y.Q., B.C. Tan, T.C. Lau and N. Khan, 2021. Purchase intention towards dietary supplements during COVID-19 pandemic: Consumers’. Food Res., 5: 294-299.
Direct Link | - Nasreen, K., T.S. Leng, K. Shereen and R.G. Vergara, 2020. A qualitative study on millennial’s response to social media marketing on purchase intention: Framework analysis. Int. J. Bus. Technol. Manage., 2: 18-27.
Direct Link | - Leng, O.T.S., R.G. Vergara, N. Khan and S. Khan, 2020. Cybersecurity and privacy impact on older persons amid Covid-19: A socio-legal study in Malaysia. Asian J. Res. Educ. Soc. Sci., 2: 72-76.
Direct Link | - Khan, N., T.B. Chen and S. Anusuyah, 2020. Adoption of smart real-time mental health system to support emotional well-being among young adults in post Covid Era: Role of social media. Int. J. Bus. Technol. Manage., 2: 52-58.
Direct Link | - Tan, B.C., T.C. Lau, G.F. Yong, N. Khan and T.P.L. Nguyen, 2019. A qualitative study of green practices adoption for restaurants in Malaysia. Soc. Responsibility J., 15: 1087-1099.
CrossRef | Direct Link | - Nasreen, K., T.B. Chen, K. Shereen and S. Abdullah, 2019. A framework for brand rejuvenation: Private universities in Malaysia. J. Manage. Marketing Rev., 4: 33-40.
CrossRef | Direct Link | - Tan, B.C., N. Khan and T.C. Lau, 2018. Investigating the determinants of green restaurant patronage intention. Soc. Responsibility J., 14: 469-484.
CrossRef | Direct Link | - Khan, N., S.L.S.A. Kadir and M.S. Rahman, 2012. An empirical research on conceptualisation of relational value. Trends Applied Sci. Res., 7: 829-844.
CrossRef | Direct Link | - Khan, N. and S.L.S.A. Kadir, 2011. The impact of perceived value dimension on satisfaction and behavior intention: Young-adult consumers in banking industry. Afr. J. Bus. Manage., 5: 4087-4099.
CrossRef | Direct Link | - Khan, N., S.L.S.A. Kadir and S.A. Wahab, 2010. Investigating structure relationship from functional and relational value to behavior intention: The role of satisfaction and relationship commitment. Int. J. Bus. Manage., 5: 20-36.
CrossRef | Direct Link | - Khan, N., 2010. Functional and relational value influence on commitment and future intention: The case of banking industry. J. Int. Social Res., 3: 376-391.
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