1. Hume, M., 2011. Forthcoming How do we keep them coming: Examining museum experiences using a services marketing paradigm. J. nonprofit Pub. sector Market., 23: 71-94.
   CrossRef  |  
2. Hume, M. and S. Mort, 2011. Fun, friend or Foe: Youth perceptions and definitions of online gambling. Soc. Market. Q., 17: 109-133.
   CrossRef  |  
3. Kuhn, K., M. Hume and A. Love, 2010. Examining the covert nature of product placement: Implications for public policy. J. Promot. Manage., 16: 59-79.
   CrossRef  |  
4. Hume, M., 2010. Identifying young consumers (generation y) attitudes and definitions for sustainable consumption and industry practices. J. World Bus., 45: 385-394.
5. Hume, M. and M.G. Sullivan, 2010. The consequence of appraisal emotion, service quality, value and satisfaction on repurchase intention in the performing arts. J. Serv. Market., 24: 170-182.
   CrossRef  |  
6. Sullivan, M.G. and M. Hume, 2009. Sustainability, social change and social entrepreneurship stainability, social change and social entrepreneurship Australasian marketing. J. Special Issue, 17: 189-189.
7. Russell, D., M.G. Sullivan and M. Hume, 2009. A new perspective on city branding: A case for Logan. Aus. Market. J. special issue, 17: 232-232.
8. Alcaraz, C., M. Hume and M.G. Sullivan, 2009. Creating sustainable strategy: Adopting service centricity in non-profit museums sustainability, social change and social entrepreneurship australasian marketing. J. Special issue, 17: 219-225.
   CrossRef  |  
9. Hume, M. and C. Hume, 2008. The strategic role of knowledge management in non-profit organisations. Int. J. Non-profit and Voluntary Sector Market., 13: 129-140.
   CrossRef  |  
10. Hume, M., M.G. Sullivan and H. Winzar, 2007. Exploring Repurchase Intention in a Performing Arts Context: Who comes? And why do they come back?. Int. J. Not-Profit Voluntary Sector Market., 12: 135-148.
    Direct Link  |  
11. Hume, M., M.G. Sullivan, P. Liesch and H. Winzar, 2006. Understanding service experience i non-profit performing arts: Implications for operations and service management. J. Oper. Manage., 24: 304-324.
    Direct Link  |