Mis. Eka Yuliana obtained her M.Sc. (Hons.) in Management from Institut Teknologi Bandung, Bandung, Indonesia. Her main area of interest related to Business Management and Accounting, and Business Strategy and Marketing; Digital Consumer Behavior. His area of expertise includes Marketing, Consumer Behavior, Entrepreneurship, Digital Consumer Behavior, Customer Relationship Management, Loyalty, Service Quality, and Purchase Intention, Re-purchase intention, Technopreneurship, Qualitative Strategic Planning, Business Strategic, Digital Marketing, Green Marketing, Sustaiability Business, and Business Management. She has 2 publications in journals.
Area of Interest:
Business Management and Accounting
100%
Marketing
62%
Consumer Behavior
90%
Customer Relationship
75%
Service Quality
55%
Research Publications in Numbers
Books 0
Chapters 0
Articles 0
Abstracts 0
Selected Publications
Yuliana, E., E.J. Sagala , N. Trianasari and H. Amani, 2015. Constructing a collaborative active learning on integrated business experience: experimental study of telkom economics business school program at Telkom University. Int. Bus. Manage., 9: 86-92. CrossRef | Direct Link |