James graduated with a BA Honors in Psychology from The University of Western Ontario, CANADA, a masters degree in Neuropsychology and a Ph.D. degree from The University of Hong Kong – specializing in cognitive neurology across a wide spectrum of clinical conditions such as stroke, Parkinson’s disease, schizophrenia, and epilepsy. He has also completed all required taught courses under the Master of Medical Sciences at The University of Hong Kong. He has received prestigious Vivian Smith Advanced Summer Institute Fellowship in 2004 as well as two consecutive years of scholarship from The Sir Edward Youde Memorial Fellowship in 2004 and 2005. He is currently the honorary editor for Advances in Parkinson’s diseases.
After publishing and presenting numerous clinical studies in renowned international medical journals and international conferences, James undertook various strategic planning positions at various DDB, Leo Burnett, and Saatchi & Saatchi where he excelled on pharmaceutical advertising for clients such as GSK and Pfizer. He has also assumed regional and global responsibilities for Leo Burnett on pharmaceutical businesses. Furthermore, he has led numerous quantitative and qualitative research studies for local, regional, and global clients as well.
He has worked extensively on integrated marketing solutions for various other clients as well, including P&G, Intel, Pfizer, Bank of China, ZTE, McDonalds, and Samsung – cutting across traditional, shopper, and online advertising solutions. He has also pioneered offline-online path-to-purchase models and research methodologies and findings for various clients.
James’s clinical and planning expertise and passion for health care and research over the last decade has continued to make him a great asset for companies and clients alike. He strives rigorously to develop strategic business solutions for pharmaceutical and health care clients.