Dr. Makarand Upadhyaya
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Dr. Makarand Upadhyaya

Associate Professor
Department of Management and Marketing, University of Bahrain, Bahrain

Highest Degree
Ph.D. in Marketing Management from University of Rajasthan, Jaipur, India

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Biography

Dr. Makarand Upadhyaya is currently working as Associate Professor at University of Bahrain, Bahrain. He has completed his Ph.D. in Marketing Management from University of Rajasthan, Jaipur, India. He is having 23 years industry and teaching experience. Previously he was appointed as Lecturer at Birla Institute of Technology and Science, India, Assistant Professor at MITS- University, India, Assistant Professor at IBS, Jaipur/ Dubai, Associate Professor at JKPS-IMT, Gurgaon, India, Associate Professor at Indian Institute of Health Management- (IIHM), India, and Associate Professor at Department of Marketing, College of Business Administration, Jazan University, Saudi Arabia. He has corporate experience with Alembic Chemicals, Yera Glassware, and Dainik Bhaskar. His main area of research interest focuses on Consumer Behavior: Choice, Justification, Emotion, and Giving, Developing area of expertise involves the psychological aspects of-time, money, and happiness-including its connection to Satisfaction and Loyalty, In another stream of research, a great deal of work explores the role of Strategic Board-Room Leadership. Dr. Makarand received honors includes Dean’s Service Award, Citations of Excellence for several of his research papers were cited with the highest quality rating by ANBAR Electronic Intelligence, Excellence in Teaching Award, Outstanding Faculty Advisor Award, and Faculty of the Year for three consecutive years. He also supervised 2 PhD students. He is associate editor for International Journal of Information and Communication Technology Education, and member of editorial board Supply Chain Management: An International Journal, International Journal of Logistics Systems and Management, SAM Advanced Management Journal and reviewer for International Journal of Globalization and Small Business, International Journal of Management and Systems, International Journal of Quality & Reliability Management and Journal of Customer Service in Marketing and Management. He is member of Higher Education Forum, Confederation of Indian Industry, and All Indian Management Association. He is author and co-author of 27 journal articles. He has also attended and presented papers at national and international conferences/seminars.

Area of Interest:

Business Management and Accounting
100%
Consumer Behaviour
62%
Psychological Aspects
90%
Satisfaction
75%
Loyalty
55%

Research Publications in Numbers

Books
1
Chapters
4
Articles
54
Abstracts
14

Selected Publications

  1. Makarand, U., H.M. El-Shishini and D. Chavan, 2018. Competences and commitments on work related convictions of software professionals. J. Eng. Applied Sci., 13: 165-171.
  2. Makarand, U., 2018. Determinants of brand loyalty in cosmetics purchase intention of female consumers using path analysis via structural equation modelling: A management perspective. Inform. Int. Interdisciplinary J., 21: 491-504.
  3. Makarand, U. and H.M. El-Shishini, 2018. The relationships between contextual variables and perceived importance and benefits of Environmental Management Accounting (EMA) techniques. J. Environ. Accounting Manage., 6: 17-32.
  4. Makarand, U., J. Mahfod, W. Ismaeel and A. Al-Haddad, 2017. An exploratory study of cost leadership and differentiation strategy: The case of lulu hypermarket. Int. J. Civil Eng. Technol., 8: 1288-1297.
  5. Makarand, U., D. Chavan, A.A. Alazzawi and H.M. El-Shishini, 2017. An empirical study on investors investment initiatives in Indian capital market. Int. J. Civil Eng. Technol., 8: 213-223.
  6. Makarand, U., A.A. Alazzawi, W.A. Aziz, S. George and F.M. Almalki, 2017. Holistic brand management: Contemporary issues and challenges. Int. J. Mech. Eng. Technol., 8: 571-586.
  7. Makarand, U., A.A. Alazzawi, H.M. El-Shishini and D. Chavan, 2017. The effectiveness of motivational strategies on productivity in selected financial institutions In India. Int. J. Civil Eng. Technol., 8: 1128-1137.
  8. Makarand, U., A.A. Alazzawi and D. Chavan, 2017. Creating an impact towards brand inclination between children with the help of cartoon characters. Int. J. Applied Bus. Econ. Res., 15: 1-11.
  9. Makarand, U., 2017. Variables affecting customer behaviour and its effect on commitment towards shopping hubs of Gurgaon city. J. Bus. Retail Manage. Res., 11: 93-102.
  10. Makarand, U., 2017. Purchase behaviour of indian customers towards environment friendly motor vehicles. Int. J. Mech. Prod. Eng. Res. Dev., 7: 111-122.
  11. Makarand, U. and H.M. El-Shishini, 2017. Factors influencing the level of sophistication of cost system: Evidence from hotels in Bahrain. Int. J. Applied Busin. Econ. Res., 15: 241-259.
  12. Makarand, U. and A.M. Jaafar, 2017. Content analysis of vernacular daily: An investigative study. Int. J. Mech. Eng. Technol., 8: 874-884.
  13. Upadhyaya, M., 2015. The impact of humorous television advertisement in customer opinion in Bahrain. Indian J. Commerce Manage. Stud., 6: 20-25.
  14. Upadhyaya, M., 2015. Corporate branding and consumer loyalty in the telecommunication industry: A case study of Bharat Sanchar Nigam limited (Banal) India. Asia Pac. J. Marketing Retail Manage., 6: 39-54.
  15. George, S. and M. Upadhyaya, 2015. An analytical study of mobile phone espousal and consumption patterns of university students in Bahrain. Interlink Cont. J. Bus. Manage. Econ., 1: 1-7.
  16. Chavan, D. and M. Upadhyaya, 2014. An analytical study on ICICI and bank of Rajasthan merger. Manage. Insight, Vol. 10. .
  17. Upadhyaya, M., A. Hakeem and D.S. Chavan, 2013. The effect of the servicecape on service trust, customer satisfaction and customer loyalty in Indian family restaurant. Manage. Rev. Int. J., 89: 54-84.
  18. Upadhyaya, M., 2013. Radio taxi services in Jaipur: A learning experience from Meri car. Int. J. Marketing Principles Pract., 4: 37-44.
  19. Upadhyaya, M., 2013. Market probability and business strategy design in Indian retail sector: An empirical study. Parikalpana KIIT J. Manage., 9: 33-43.
  20. Upadhyaya, M., 2013. Management of conflict in pharma channel sales: A critical analysis on branded pharma products. Int. J. Eng. Sci. Manage., 3: 69-72.
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  21. Upadhyaya, M., 2013. Function of projective techniques in improving brand personality. Afr. J. Marketing Manage., 5: 20-25.
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  22. Upadhyaya, M., 2013. Customer satisfaction measurement: An empirical study of the need-gap analysis in the service industry. J. Econ. Bus. Res., 19: 54-61.
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  23. Upadhyaya, M., 2013. Customer satisfaction measurement in airline services: An empirical study of need-gap analysis. Int. J. Inf. Bus. Manage., 5: 109-122.
  24. Upadhyaya, M., 2013. An exploratory study on Indian software professionals towards their work commitment and interplay between generation X and Y associates. Khartoum Univ. J. Manage. Stud., 6: 124-136.
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  25. Upadhyaya, M. and C. Deepa, 2013. An analytical study of indian money markets and examining the impact of inflation. J. Manage., 1: 54-60.
  26. Upadhyaya, M., 2012. The influence of pester power In India. Global J. Manage. Res., 2012: 51-71.
  27. Upadhyaya, M., 2012. Projective techniques for brand image dimensionality and using various techniques to investigate and improve the brand personality. Pol. J. Manage. Stud., 6: 89-100.
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  28. Upadhyaya, M., 2012. Methods for investigating brand image dimensionality: Comparative techniques to study and improve the brand personality. Malaysian Manage. Rev., 47: 31-44.
  29. Upadhyaya, M., 2012. Marketing in rural India: The innovative selling mantra. Abhinav Mumbai, 1: 77-84.
  30. Upadhyaya, M., 2012. Influence of destination image and destination personality in tourist's decision making: An empirical research. Int. J. Manage. Social Sci., 2: 30-40.
  31. Upadhyaya, M. and V. Mohindra, 2012. Techniques for brand image dimensionality and the use of various tools to investigate and improve brand personality. SIU J. Manage. Shinawatra Univ. Sch. Manage., 2: 1-20.
  32. Upadhyaya, M. and V. Mohindra, 2012. Political branding in India. J. Politics Governance, 1: 4-12.
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  33. Upadhyaya, M. and V. Mohindra, 2012. Marketing in rural India: The innovative selling mantra. Int. J. Manage. Stud. Stat. Appl. Econ., 2: 213-224.
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  34. Upadhyaya, M. and M. Ali, 2012. The effects of atmospherics on buying intentions through retail benefaction: An application of utilitarian dimensions and the theory of planned behavior to patronage intentions. Acad. Taiwan Bus. Manage. Rev., 8: 46-56.
  35. Medabesh, A. and M. Upadhyaya, 2012. Servicescape and customer substantiation of star hotels in India's metropolitan city of Delhi. J. Marketing Commun., 8: 39-47.
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  36. Soni, S., M. Upadhyaya and P. Kautish, 2011. Generational differences in work commitment of software professionals: Myth or reality? Abhigyan, 28: 30-43.
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  37. Dadhich, A. and M. Upadhyaya, 2011. A review: Exploring branded generic drugs by Indian pharmaceutical multinational companies as a new prospect. Pharmacophore, 2: 271-275.
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  38. Upadhyaya, M., 2010. Projective techniques and brand image research: An exploration of personification methods. Bus. Manage. Rev., 5: 112-123.
  39. Upadhyaya, M. and S. Soni, 2008. The growth and development of Indian global healthcare destinations. J. Marketing Commun., 4: 81-88.
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