1. Venkatesh, S. and N. Senthilkumar, 2015. Impact of humor advertising in radio and print advertising-a review. Int. J. Eng. Sci. Innovative Technol., 4: 276-280.
   Direct Link  |  
2. Venkatesh, S. and N. Senthilkumar, 2015. Humor in advertising: a review on use of television radio and print advertising media. Int. J. Bus. Administration Res. Rev., 2: 198-206.
3. Venkatesh, S. and N. Senthilkumar, 2015. Effectiveness of humor advertising on advertising success. Int. J. Manage. Soc. Sci. Res. Rev., 1: 171-179.
4. Kishori, B. and N.S. Kumar, 2014. An intensive literature review on international assignments, expatriate failures and success, connected issues and the means for its refinement-with special reference to expatriates in the field of energy. J. Chem. Pharm. Sci., 2014: 123-125.
5. Joy, G.V., P.S. James and N.S. Kumar, 2014. Value-based promotion-a consumer retention tool in electronics goods market. Int. J. Value Chain Manage., 7: 124-133.
   Direct Link  |  
6. Senthilkumar, N., 2011. Structural equation modeling (SEM) in management research-sea of untapped opportunities. Adv. Manage., 4: 5-7.
7. Senthilkumar, N. and P.S. Bharathi, 2011. Indian textile industry: sea of potential opportunities. Indian J. Commerce Manage. Stud., 2: 57-64.
8. Senthilkumar, N. and A. Arulraj, 2011. SQM-HEI-determination of service quality measurement of higher education in India. J. Modell. Manage., 6: 60-78.
   Direct Link  |  
9. Senthikumar, N., A. Ananth and A. Arulraj, 2011. Impact of corporate social responsibility on customer satisfaction in banking service. Afr. J. Bus. Manage., 5: 3028-3039.
   Direct Link  |  
10. Pugalendhi, S.B., M. Umaselvi and S.K. Nakkeeran, 2011. Quality of work life: Perception of college teachers. Indian J. Commerce Manage. Stud., 2: 47-65.
    Direct Link  |  
11. Kumar, N.S. and B. Prabhakaran, 2011. Service quality in health care-perspectives of stakeholders. Int. J. Bus. Econo. Manage. Res., 2: 23-34.
    Direct Link  |  
12. Senthilkumar, N., G. Thiagarajan and A. Arulraj, 2010. Mediating effects of broadband consumer`s behaviour in India. Marketol. Quarterly J. Inst. Market. Manage., 05: 01-16.
    Direct Link  |  
13. Senthilkumar, N., B. Prabaharan and A. Arulraj, 2010. Mediating effects on market analysis in SMEs in an industrial cluster in tamilnadu : strategic application of structural equation modeling. Marketology, 5: 53-59.
14. Senthilkumar, N. and P.S. Bharathi, 2010. Control measures of occupational health hazards among women beedi rollers in tamilnadu, india - a study. Int. J. Appl. Manage. Res., 2: 185-189.
15. Senthilkumar, N. and P.S. Bharathi, 2010. Continuous supply chain collaboration: Road to achieve operational excellence. Manage. Sci. Lett., 1: 100-110.
    CrossRef  |  Direct Link  |  
16. Senthilkumar, N. and P.S. Bharathi, 2010. A study on occupational health hazards among women beedi rollers in Tamilnadu, India. Int. J. Curr. Res., 11: 117-122.
    Direct Link  |  
17. Ramesh, R., A. Ananth, N. Senthilkumar and B. Prabhaharan, 2010. An analytical study on organizational health vs. employee health with the impact of global economic meltdown. Int. J. Appl. Manage. Res., 2: 238-242.
18. N. Senthilkumar and G. Thiagarajan, 2010. Optimizing the stake holder`s perspective on enhancing the service quality in health care. Int. J. Appl. Manage. Res., 2: 7-16.
19. Senthilkumar, N. and A. Arulraj, 2009. Role of placement in determination of service quality measurement of higher education in India. Int. J. Manage. Res. Technol., 03: 293-307.
    Direct Link  |