Shakti Bodh Bhatnagar, PhD is a practitioner and an academician in the field of Marketing. He has completed his 2 year full time residential course in management from one the leading business schools of India, Symbiosis Centre for Management and HRD, Pune. He is has mechanical engineering degree from one of the oldest engineering college in Central India, MITS-Gwalior. He has done his doctorate in management from India`s top ranked University - Aligarh Muslim University. He has unique blend of corporate experience and academic inclination towards the subject of marketing.
Area of Interest:
Business Management and Accounting
100%
Customer Relationship
62%
Customer loyalty
90%
Retail Management
75%
Marketing
55%
Research Publications in Numbers
Books 0
Chapters 0
Articles 0
Abstracts 0
Selected Publications
Bhatnagar, S.B., A.A. Syed and J.K. Mishra, 2015. Determinants of customer Loyalty: A review with reference to banking services. Int. J. Marketing Technol., 5: 35-55. Direct Link |