Dr. Pacha  Malyadri

Dr. Pacha Malyadri

ICSSR Senior Fellow
Center for Economic and Social Studies (CESS) ICSSR Research Institute, Ministry of HRD, Govt. of INDIA

Highest Degree
Ph.D. in Bank Finance from Sri Venkateswara University, India

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Dr.Pacha.Malyadri obtained Doctorate in Commerce in 1991 from Sri Venkateswara University. He rendered services in Government with 33 years of experience of Teaching, Research, Administration, Training, and consultancy. A prolific writer; Dr. Malyadri has authored 6 Books and 141 Research papers on Banking, Rural and economic development& Management issues in various National and International journals of repute including Scopus Indexed. He is a Peer Team member/Assessor, NAAC. He has presented several research papers in around 100 National and International seminars and conferences. He is on the International Editorial advisory boards as a Member in 353 International Peer-reviewed journals including Scopus Indexed published from Canada, USA, U K, Taiwan, Czech Republic, Italy, Turkey, Dubai, Philippines, Australia, Bangladesh, Romania, Pakistan, Kenya, Iran, Africa, Nigeria, Berlin, Tunisian Republic, Indonesia, Singapore, Thailand, Iceland, Republic of Lithuania, West Africa, Brasil, Poland, Nepal, VietNam, Jordan and many others including INDIA.
Dr.Malyadri reviewed more than 3000 articles for the International peer-reviewed journals. .He carried out two Major Research Projects sponsored by the UGC, New Delhi. He is a recognized Research supervisor to guide M.Phil. and Ph.D. students in the Departments of Commerce and Business Management, Osmania University and was awarded 11 Ph.D.’s and 14 M.Phil.’s under his guidance. He is an Adjudicator for a Doctoral thesis in Commerce and Management in several Indian Universities. He delivered a keynote address at 3rd International Conference on Contemporary Issues of Management and IT held at Kuala Lumpur, Malaysia from 9-10th March 2016. He has acted as a Chairperson at the Fifth International Conference on Contemporary Issues in Agriculture, Engineering, Management,IT & Life sciences at the University of Peradeniya SriLanka held during 11-15 May 2017. He has acted as a Chairperson at the third International Conference on “Emerging strides in innovations and skill enhancement-Sustainable development –A key focus” organized by the Asian Institute of Technology, Bangkok, Thailand held on 9th May 2018..
He also recognized Research supervisor to guide Ph.D scholars in the Department of Commerce and Management, Bharathiar University, Coimbatore & Kanchi University, Kancheepuram, Tamilnadu. He served as Program officer of the National Service Scheme for 5 years and conducted several programs and received outstanding awards. He brought Rs. 55Lakhs under CSR from GAIL towards the construction of college building at Govt. Degree College, Tandur, and also brought Rs. 3.70 crores under CSR from Aurobindo Pharma Company Ltd, towards the construction of college building at Govt. Degree College, Patancheru.
Dr Malyadri served as Principal for more than a decade in affiliated colleges of Osmania University and Rayalaseema University and also served as Director (Research & Development) in a JNTUH affiliated Engineering College. He got an award of Senior Fellowship from ICSSR, New Delhi, and is present as an ICSSR Senior Fellow at the Center for Economic and Social Studies (CESS) (An ICSSR Research Institute, Ministry of HRD, Government of India ) Hyderabad. He is also serving as Inspecting Authorities (IAs) appointed by the Ministry of Minority Affairs,Govt. of India to conduct inspections of the NGOs/Institutions/Skill Development Centre across the country for two years He received several outstanding awards for his academic achievements. Dr. Malyadri is State level Best Teacher awardees in the year 2008, honored by the Government of Andhra Pradesh. His current research interests include CRM, Bank Marketing, Finance, Rural Development, Human Resource Management, Entrepreneurial Development and Strategic Management.

Area of Interest:

Business Management and Accounting
Rural Development
Micro Finance
Human Resource Management
Entrepreneurship Development

Selected Publications

  1. Malyadri, P., 2020. Income generation schemes for sustainable development of tribal women. Humanities Soc. Sci. Rev., 8: 634-641.
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  2. Sekhar, K.C., P. Malyadri, 2019. An empirical study on CRM practices and customer loyalty with reference to BSNL. Commerce, 7: 13-19.
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  3. Harishchandra, S.B. and M. Pacha 2019. A study on consumer perception towards online shopping with special reference to hyderabad karnataka region. Int. online multidiscip. Reiview Res. J., 8: 1-10.
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  4. Sirisha, S and M. Pacha, 2018. A study on the financial performance of scheduled commercial banks. Int. J. Bus. Manag. Invention, 7: 1-15.
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  5. Sirisha, S and M. Pacha, 2018. A Study on Operational Efficiency and Financial Strength of Indian Banking Industry. Int. J. Econo. Financial Res., 4: 46-55.
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  6. Penumala, V.K and M. Pacha, 2017. Opportunities for the promotion of employability skills among the tribal women in Telangana state. Int. J. Res. Stud. Manage., 10.5861/ijrsm.2017.1799.
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  7. Gangadhar, S., M.S. Bhat and M. Pacha, 2017. Indicators of empowerment in scheduled caste and scheduled tribe women. Indian J. Soc. Res., 58: 121-129.
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  8. Gangadhar, S., M.S. Bhat and M. Pacha, 2017. An empirical study on microfinance and women empowerment in karimnagar district of Telangana State, India. J. Int. Bus. Manage., 14: 65-69.
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  9. Malyadri, P., 2016. Status of coffee plantation in India: A high time for innovation and sustainability towards make in India. VSRD Int. J. Bus. Manage. Res., 6: 47-49.
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  10. Malyadri, P. and J. Vidyadhar Rao, 2016. Budget 2016-17: A serious dedication towards rural equitable growth. VSRD Int. J. Accounts Econ. Commerce Res., 2: 55-56.
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  11. Kumar, S and M.Pacha, 2016. IT and CRM: A case study of State Bank of India. Int. J. Res. Stud. Manage., 5: 65-69.
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  12. Hari, K and M. Pacha, 2016. Traditional intermediaries do exist in digital era? An empirical study IT hardware market-customer prospective. Int. J. Eng. Manage. Res., 6: 231-234.
  13. Sirisha, S and M.pacha, 2015. A study on the changing trends in the flow of FDI. Arabian J. Bus. Manage. Rev., Vol. 5. .
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  14. Sirisha, S and M. Pacha, 2015. The impact of banking ombudsman scheme on Indian banking industry. J. Res. Bus. Manage., 1: 1-10.
  15. Rao, S. and P. Malyadri, 2015. International financial reporting standards a frame work. J. Account. Market., Vol. 4. .
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  16. Nithyam A., S. Gobinath and P. Malyadri, 2015. Creative FMGC packing and advertising. VSRD Int. J. Accounts, Econ. Commerce Res., Vol. 1. .
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  17. Malyadri, P., J. Vidyadhar Rao and Krishnamayi, 2015. e-Commerce education in India: A boon for Indian economy. VSRD Int. J. Accounts Econ. Commerce Res., 1: 49-52.
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  18. Malyadri, P. and S. Sirisha, 2015. Impact of it on indian commercial banking industry. Primax Int. J. Commerce Manage. Res., 2: 5-10.
  19. Malyadri, P. and S. Sirisha, 2015. An analytical study on trends and progress of Indian banking Industry. J. Bus. Financial Affairs, Vol. 4. .
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  20. Kumar, V.D.S and M. Pacha, 2015. Value addition by IFRS. Int. J. Account. Res., Vol. 3. .
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  21. Gangadhar, C.H.S and M. Pacha, 2015. Impact of microfinance on women empowerment: An empirical evidence from Andhra Pradesh. J. Entrepreneurship Organiz. Manage., Vol. 4. .
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  22. Malyadri, P. and P. Satyanarayana, 2014. Service quality perceptions of domestic airline consumers in India-An emperical study. Int. J. Econ. Manage. Sci., Vol. 3, No. 3. 10.4172/2162-6359.1000189.
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  23. Gangadhar, S and M. Pacha, 2014. Spreading of microfinance in India: Some challenges. Indian J. Applied Res., 4: 253-256.
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  24. Malyadri, P., 2013. Domestic violence against Women-strategical remedies for its causes and consequences. Int. J. Inf. Bus. Manage., 5: 97-108.
  25. Malyadri, P., 2013. Credit for rural women entrepreneur: A development strategy for inclusive growth. Singaporean J. Bus. Econ. Manage. Stud., 1: 23-29.
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  26. Malyadri, P., 2013. A study on the structural transformations of Indian scheduled commercial banks. Eur. J. Commerce Manage. Res., 2: 6-8.
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  27. Malyadri, P. and S. Banda, 2013. Gender issues in project management: A subtlety. Int. J. Res. Stud. Manage., 2: 53-62.
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  28. Satyanarayana, P and M. Pacha, 2012. Impact of services mix variables in building customer brand loyalty: A study. Arabian J. Bus. Manage. Rev., 1: 88-100.
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  29. Malyadri, P. and S. Sirisha, 2012. Asset quality and non performing assets of Indian commercial banks. Adv. Asian Soc. Sci., 1: 224-231.
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  30. Malyadri, P. and B. Sumana, 2012. Youth entrepreneurship: Key challenges for inclusive development. Adv. Asian Soc. Sci., 2: 377-382.
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  31. Sirisha, S and M. Pacha, 2011. Kisan Credit Card (KCC): A vehicle for financial inclusion. Int. J. Market. Technol., 1: 42-53.
  32. Malyadri, P., 2011. Union budget: 2011-12: Positive vibes for micro finance. Kurukshetra, 59: 19-22.
  33. Malyadri, P., 2011. Rastriya Mahila Kosh (RMK) and women entrepreneurs: A road map towards inclusive growth. Bank. Finance, 24: 5-9.
  34. Malyadri, P., 2011. Promoting and strengthening of self-help groups (SHGs) for inclusive growth-A strategy for Rajasthan state. Int. Professional Manage. Rev., Vol. 5. .
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  35. Malyadri, P., 2011. International migrant remittances and reduction of poverty. Int. J. Inform. Bus. Manage., 3: 243-268.
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  36. Malyadri, P., 2011. Education for tribal children: An engine for human development. Int. J. Res. Stud. Educ., 1: 99-106.
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  37. Malyadri, P. and S. Sirisha, 2011. Success of banking ombudsmen scheme: Myth or reality. Int. J. Res. Stud. Manage., 1: 17-24.
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  38. Malyadri, P. and S. Sirisha, 2011. A comparative study of non performing assets in Indian banking industry. Int. J. Econ. Pract. Theor., Vol. 1. .
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  39. Malyadri, P. and K.S. Rao, 2011. Indian retail marketing scenario: A pivotal role towards economic growth. Econ. Affair, 56: 133-138.
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  40. Malyadri, P., 2010. Socio economic conditions of Tribal women in forest area with predictive analysis through binary logistic regression analysis. GIS Bus., 15: 350-360.
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  41. Malyadri, P., 2010. Rural infrastructure: An engine for poverty mitigation. Kurukshetra, 58: 16-19.
  42. Malyadri, P., 2010. NREGA: A search engine for rural development. KEGEES J. Soc. Sci., 2: 72-78.
  43. Malyadri, P., 2010. Micro finance crisis in Andhra Pradesh: Some issues. Kurukshetra, 59: 26-29.
  44. Malyadri, P., 2010. India: ASEAN +Free trade agreement: A critical analysis. Econ. Affairs, 55: 305-311.
  45. Malyadri, P., 2010. Impact of mid day meal program. Kurukshetra, 58: 29-33.
  46. Malyadri, P., 2010. Bancassurance: The challenges and opportunities. Life Insurance Today, 6: 11-17.
  47. Malyadri, P., 2009. Women entrepreneurs and inclusive growth. Bus. Vision, 5: 59-63.
  48. Malyadri, P., 2009. Inclusive growth: A serious concern towards rural development. Jagriti, 53: 24-28.
  49. Malyadri, P., 2009. Impact of IT on customer services in commercial banks: A study of Andhra Pradesh State. Int. J. Manage. Sci., 5: 224-243.
  50. Malyadri, P., 2008. SEZ and inclusive growth: Boon or bane. Bus. Vision, 4: 70-73.
  51. Malyadri, P., 2008. Ethics and social responsibilities in marketing: Some emerging issues. Econ. Challenger, 10: 23-28.
  52. Malyadri, P., 2004. Information technology management in banks: Some strategies. Bank. Finance, 17: 18-22.
  53. Malyadri, P., 2003. Banking ombudsman: Boon or bane. Bank. Finance, 16: 3-5.
  54. Malyadri, P., 2002. Customer relationship management. Bank. Finance, 15: 3-5.
  55. Malyadri, P., 2000. Tribal development in India. People's Action, 18: 20-25.
  56. Sickness in SSI Sector, 1998. The Melody and Remedy. Horizon publishers, Allahabad.
  57. Malyadri, P., 1997. Problems of administering a VAT: An overview. Southern Econ., 36: 10-12.
  58. Malyadri, P., 1997. Financing rural non farm sector. Khadi Gramodyog, 43: 442-448.