Dr. N. Joji Alex
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Dr. N. Joji Alex

Associate Professor
Department of Personnel Management, Rajagiri College of Social Sciences, Cochin, Kerala, India


Highest Degree
Ph.D. in Business Administration from Kannur University, Kerala, India

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Biography

A post-graduate in Business (MBA) and Economics (MA), he teaches in the domain of marketing. He has presented papers in Marketing, Education and Strategy in national and international conferences. He is awarded his doctorate in management studies, in the domain of Marketing. He has many publications to his credit in National/International Journals of repute. His present research interest includes brand management, and different aspects of consumer behaviour. He is intensely associated with the training and consultancy wing of the institute and has undertaken various trainings, consultancy and research projects. He has been a Visiting International Scholar at the Western Michigan University, Kalamazoo, USA. He completed the faculty development programme at IIM-Ahmedabad (2005-06), and has more than two decades of post graduate teaching experience.

Area of Interest:

Business Administration
100%
Business Development
62%
Human Resource Management
90%
Marketing Management
75%
Project Management
55%

Research Publications in Numbers

Books
0
Chapters
0
Articles
24
Abstracts
0

Selected Publications

  1. Alex, N.J. and P. Menon, 2018. Influence of Ambient Perfumes on Consumer Spending Behaviour : A Study Among Apparel Shoppers in an Indian Setting. Indian J. Mark., Vol. 48. 10.17010/ijom/2018/v48/i1/120736.
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  2. Alex, N.J. and A. Varghese, 2016. Brand - Extension Price Premium : An Enquiry on the Role of Perceived Fit Among Users of a Consumer Durable in India. Indian J. Mark., Vol. 46. 10.17010/ijom/2016/v46/i8/99290.
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  3. Alex, J.N. and J. Thomas, 2016. Brand Credibility and Purchase Intention Among Users of Shopping and Convenience Goods: The Moderating Role of Brand Involvement. Indian J. Mark., Vol. 44. 10.17010/ijom/2014/v44/i4/80386.
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  4. George, A.P. and N.J. Alex, 2015. Impact of Workplace Spirituality on Corporate Financial Performance. Indina J. Manag., Vol. 6. 10.17010/pijom/2013/v6i9/60026.
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