1. Siddiqui, K.A., M.A. Elahi, I.A. Bajwa and S.M. Fahim, 2016. Heuristics of applying statistical tests using appropriate measurement scales. Sci. Int., 28: 4433-4438.
   Direct Link  |  
2. Siddiqui, K.A., 2016. Personality influences customer loyalty. Sci. Int., 28: 477-480.
   Direct Link  |  
3. Siddiqui, A. and K.A. Siddiqui, 2016. History of advertising in Pakistan. J. Market. Manage. Consumer Behav., 1: 11-21.
   Direct Link  |  
4. Sibghatullah, A., A. Siddiqui and K.A. Siddiqui, 2016. Repositioning virtual university of Pakistan. Dev. Country Stud., Vol. 5. .
   Direct Link  |  
5. Saeed, K. and K.A. Siddiqui, 2016. Influence of customer's loyalty-satisfaction link on services usage. J. Market. Manage. Consum. Behav., 1: 22-31.
   Direct Link  |  
6. Saeed, K. and K.A. Siddiqui, 2016. Brands failure: Factor analytic findings. J. Market. Manage. Consumer Behav., 1: 1-12.
   Direct Link  |  
7. Latif, A.A., A. Sibghatullah and K.A. Siddiqui, 2016. Repositioning horlicks in Pakistan. J. Market. Manage. Consumer Behav., 1: 44-53.
   Direct Link  |  
8. Khaqan, M. and K.A. Siddiqui, 2016. Brands failure in Pakistan: Content analytic findings. J. Market. Manage. Consumer Behav., 1: 36-50.
   Direct Link  |  
9. Ishtiaq, S.M. and K.A. Siddiqui, 2016. Branding by islamic banks in Pakistan: A content analysis of visual brand elements. J. Market. Manage. Consumer Behav., 1: 33-44.
   Direct Link  |  
10. Hussain, K. and K.A. Siddiqui, 2016. Dynamics of intergenerational influences on brand preferences in Pakistan: (Brand-in-mind VS brand-in-hand). J. Market. Manage. Consumer Behav., 1: 51-56.
    Direct Link  |  
11. Siddiqui, K.A., M.A. Mirani and S.M. Fahim, 2015. Model generation using structural equation modeling. J. Sci. Res. Dev., 2: 112-116.
    Direct Link  |  
12. Siddiqui, K.A., M. Ali and I.H. Sarki, 2015. Telecom branding in Pakistan: Network coverage or value added services. Acad. J. Res. Econ. Manage., 3: 61-66.
    Direct Link  |  
13. Siddiqui, K.A., 2015. Heuristics of using structural equation modeling in social research. Sci. Int., 27: 6381-6384.
    Direct Link  |  
14. Siddiqui, K.A., 2015. Heuristics of using factor analysis in social research. Sci. Int., 27: 4625-4628.
    Direct Link  |  
15. Salman, F. and K.A. Siddiqui, 2015. Conversion of Ob constructs to Cb constructs: Scale development and validation exercise. Sci. Int., 27: 4851-4853.
    Direct Link  |  
16. Saeed, K. and K.A. Siddiqui, 2015. Brand failure and product life cycle: Descriptive analyses. Sci. Int., 27: 4655-4659.
17. Khakhan, M. and K.A. Siddiqui, 2015. Women's perceptions towards branded clothing in Pakistan. Sci. Int., 27: 4661-4665.
18. Hussain, K. and K.A. Siddiqui, 2015. Women dyads have higher IGI on brand preferences. Sci. Int., 28: 509-512.
19. Siddiqui, K.A. and S.M. Fahim, 2014. Repositioning of Dawnnews channel to mass market. Rev. Integr. Bus. Econ. Res., 3: 190-199.
    Direct Link  |  
20. Siddiqui, K.A. and A. Sibghatullah, 2014. Perceptions towards music preferences in Pakistan. Eur. J. Bus. Manage., 6: 203-208.
    Direct Link  |  
21. Siddiqui, K.A. and A. Sibghatullah, 2014. A study of fastest growing countries among top 100 brands. Int. J. Econ. Commerce Manage. U.K., Vol. 2. .
    Direct Link  |  
22. Siddiqui, K.A. and M. Anjam, 2013. Privatization of MCB: Corporate governance failure. IUP J. Corporate Governance, 12: 36-40.
    Direct Link  |  
23. Siddiqui, K., R. Ahmed, A. Manan and D. Choudhry, 2013. Fertilizer branding in Pakistan. Int. J. Market. Technol., 3: 82-92.
    Direct Link  |  
24. Siddiqui, K., 2013. Personality Influences Consumer Behaviour. LAP-Publishing, Germany.
25. Siddiqui, K., 2013. Heuristics for sample size determination in multivariate statistical techniques. World Applied Sci. J., 27: 285-287.
    Direct Link  |  
26. Siddiqui, K., R. Ahmed and D. Choudhry, 2013. Consumer perception towards unpacked milk. Int. J. Market. Technol., 3: 38-50.
    Direct Link  |  
27. Siddiqui, K. and S.M. Fahim, 2013. Khanani and Kalia international: Corporate governance failure. IUP J. Corporate Governance, 12: 52-56.
    Direct Link  |  
28. Siddiqui, K. and R. Ahmed, 2013. Personification of advertising models. Asian J. Res. Market., 2: 80-86.
    Direct Link  |  
29. Siddiqui, K. and R. Ahmed, 2013. Impulse buying behavior among young children. Asian J. Res. Market., 2: 25-32.
    Direct Link  |  
30. Siddiqui, K. and M. Anjum, 2013. Perceptions towards credit card usage: Factor analytic finding from Pakistan. Int. J. Econ. Bus. Manage. Stud., 2: 128-135.
    Direct Link  |  
31. Siddiqui, K. and M. Anjam, 2013. NIB-PICIC merger: Corporate governance compliance. IUP J. Corporate Governance, 12: 22-25.
    Direct Link  |  
32. Siddiqui, K. and M. Anjam, 2013. Banker's equity limited: Corporate governance failure. IUP J. Corporate Governance, 12: 47-51.
    Direct Link  |  
33. Salman, F. and K. Siddiqui, 2013. Mehrangate scandal: Corporate governance failure. IUP J. Corporate Governance, 12: 41-46.
34. Salman, F. and K. Siddiqui, 2013. Corporate governance in Pakistan: From the perspective of securities and exchange commission of Pakistan. IUP J. Corporate Governance, 12: 13-16.
    Direct Link  |  
35. Salman, F. and K. Siddiqui, 2013. Corporate Governance in Pakistan: From the perspective of PICG. IUP J. Corporate Governance, 12: 17-21.
36. Mangi, R.A. and K. Siddiqui, 2013. Privatization of PTCL: Corporate governance failure. IUP J. Corporate Governance, 12: 30-35.
    Direct Link  |  
37. Khan, F. and K. Siddiqui, 2013. The importance of digital marketing. An exploratory study to find the perception and effectiveness of digital marketing amongst the marketing professionals in Pakistan. J. Inf. Syst. Oper. Manage., 7: 12-19.
38. Husain, S. and K. Siddiqui, 2013. ZARCO exchange: Corporate governance failure. IUP J. Corporate Governance, 12: 57-61.
    Direct Link  |  
39. Fahim, S.M., K. Siddiqui, M. Anjam and F. Aziz, 2013. Public opinion towards advertising: factor analytic findings from Pakistan. Eur. J. Bus. Manage., 5: 175-180.
    Direct Link  |  
40. Fahim, S.M. and K. Siddiqui, 2013. Privatization of Habib bank: Corporate governance compliance. IUP J. Corporate Governance, 12: 26-29.
    Direct Link  |  
41. Anjam, M., K. Siddiqui and S.S. Khan, 2013. Selection of a survey research instrument: impediments of personality inventory in non-english speaking countries like Pakistan. Eur. J. Bus. Manage., 5: 192 -202.
    Direct Link  |  
42. Anjam, M. and K. Siddiqui, 2013. WAPDA-HUBCO dispute: Corporate governance failure. IUP J. Corporate Governance, 12: 62-66.
    Direct Link  |  
43. Ahmed, R., M. Imamuddin and K. Siddiqui, 2013. The notion of corporate governance in Islam. IUP J. Corporate Governance, 12: 9-12.
    Direct Link  |  
44. Ahmed, R., K. Siddiqui and I. Mufti, 2013. Leasing industry in Pakistan: Problems and prospects. Asian J. Res. Banking Finance, 3: 24-31.
    Direct Link  |  
45. Ahmed, R., K. Siddiqui and I. Mufti, 2013. Islamic banking in Pakistan - Problems and prospects. Asian J. Res. Banking Finance, 3: 42-72.
    Direct Link  |  
46. Ahmed, R., K. Siddiqui and D. Choudhry, 2013. Ship breaking industry in Pakistan - problems and prospects. Int. Phys. Soc. Sci., 3: 359-374.
47. Ahmed, R., K. Siddiqui and D. Choudhry, 2013. Money laundering In Pakistan. Int. Market. Technol., 3: 247-276.
48. Ahmed, R. and K. Siddiqui, 2013. Beauty parlor business in Pakistan:problems and prospects. Asian J. Res. Market., 2: 55-79.
    Direct Link  |  
49. Tatlah, I.A., R. Nizami and K.A. Siddiqui, 2012. Influence of personality traits on leadership styles: a secondary level study. Rom. J. Multidimension. Educ., 4: 163-174.
    Direct Link  |  
50. Siddiqui, K., S. Bashir, I.H. Sarki, S.I.A. Jaffari and S. Abbas, 2012. Intergenerational influences on brand preferences: consumables vs durables. Int. J. Bus. Soc. Sci., 3: 227-231.
    Direct Link  |  
51. Siddiqui, K., 2012. Personality influences on customer satisfaction. Afr. J. Bus. Manage., 6: 4134-4141.
    CrossRef  |  Direct Link  |  
52. Siddiqui, K. and R.G. Gilal, 2012. Perceptions towards banking in Pakistan. Asian J. Bus. Manage. Sci., 1: 1-5.
    Direct Link  |  
53. Siddiqui, K. and F.G. Gilal, 2012. Perceptions towards microfinance in Pakistan. Asian J. Bus. Manage. Sci., 1: 6-10.
    Direct Link  |  
54. Jumani, Z.A. and K. Siddiqui, 2012. Bases of Islamic branding in Pakistan: perceptions or believes. Interdisciplin. J. Contemp. Res. Bus., 3: 840-847.
    Direct Link  |  
55. Baig, F.N. and K.A. Siddiqui, 2012. Impact of sports celebrity endorsements on the purchase intentions of Pakistani youth. J. Independent Stud. Res., 10: 1-21.
    Direct Link  |  
56. Siddiqui, K., 2011. Personality influences mobile phone usage. Interdisciplin. J. Contemp. Res. Bus., 3: 554-563.
57. Siddiqui, K., 2011. Personality influences customer switching. Interdisciplin. J. Contemp. Res. Bus., 2: 363-372.
    Direct Link  |  
58. Siddiqui, K., 2011. Personality influences advertisement likeness. Interdisciplin. J. Contemp. Res. Bus., 3: 631-637.
    Direct Link  |  
59. Siddiqui, K., 2011. Individual differences in consumer behavior. Interdisciplin. J. Contemp. Res. Bus., 2: 475-485.
60. Salman, F. and K. Siddiqui, 2011. An exploratory study for measuring consumers awareness and perceptions towards Halal food in Pakistan. Interdisciplin. J. Contemp. Res. Bus., 3: 639-652.
61. Naz, F., K. Abida, M. Azeem, F. Munir and K. Siddiqui, 2010. The effect of caste on leadership styles at the school level in Punjab. J. Book, 7: 131-144.
    Direct Link  |  
62. Waqar, S.H. and K. Siddiqui, 2008. A study about the leadership styles of public and private school principals. J. Elem. Educ., 18: 5-20.
    Direct Link  |  
63. Siddiqui, K., 2007. Gaining Competitive Advantage Through Building Brand Image Among Mobile Phone Service Providers in UK. In: Strategic Business Management: Creating Competitive Advantage in Global Economy, Kang, K.N.S., G. Bansal and S. Sharma (Eds.).,Strategic Business Management: Creating Competitive Advantage in Global Economy, Deep and Deep, Delhi.
64. Siddiqui, K., 2002. Strategic IT Management. Jadeed Educational Services, Lahore.