Biography

Dr. Nalin Abeysekra is a Senior Lecturer in Management, Management Consultant and corporate trainer with over 15 years experience in the fields of management and marketing. He completed his PhD from University of Colombo, Srilanka in Leadership. His professional qualification includes a post graduate diploma in Marketing and member in Chartered Institute of Marketing, U.K and Diploma holder in CMA. He is author/co-author of many international journal articles, conference papers. He is credited for 3 book publications and 8 publications in journals. Besides journal publications, he published 16 news paper articles. He is also a recipient of three gold medals for his performance in his degree of masters from university of Colombo, Srilanka

Area of Interest:

Business Management and Accounting

100%

Business Development

62%

Marketing

90%

Customer Relationship

75%

Economics

55%

Research Publications in Numbers

Books
0

Chapters
0

Articles
0

Abstracts
0

Selected Publications

Samarasinge, D., A. Wickramasinghe, H. Gamage and N. Abeysekera, 2015. Green Intraprenurial Flexibility towards Sustaining Competitive Advantage:A Case of South Asian Context. Acad. Taiwan Bus. Manage. Rev., 11: 132-141.
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Eranda, B.A.N. and N. Abeysekera, 2015. Strategic Corporate Social Responsibility through Redefining the Firm`s Value Chain. Int. J. Bus. Social Res., 5: 23-32.
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Abeysekera, N. and A. Wickramasinghe, 2013. Relationship marketing and customer orientation of sales people: learning from banks. Int. J. Financial Serv. Manage., 6: 79-91.
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Abeysekera, N., B. Hewawasam and K.S. Chandrasekar, 2012. Relationship between Marketing & Buddhism-An Analysis of Eight fold Path. Srusti Manage. Rev., .
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Abeysekera, N. and V. Kumaradeepan, 2012. Customer Relationship Marketing as a Strategy For Better Banking Relationship - A Comparative Study Of State Bank And Private Bank. Int. J. Marketing Technol., .
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Abeysekera, N. and A. Wickramasinghe, 2012. Transforming nobody to somebody: Do Transformational Leadership and Relationship Marketing make a difference for Sustainable Marketing? Int. J. Trade Global Markets, 5: 31-42.
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Abeysekera, N. and A. Wickramasinghe, 2012. How is your Boss? Impact of Transformational Leadership behavior of Manager on customers` Selling Orientation-special reference to Corporate Banking sector in Sri Lanka. Eur. J. Bus. Manage., 4: 137-140.
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Wickramasinghe, A. and N. Abeysekera, 2011. Transforming nobody to somebody: Do transformational leadership and relationship marketing make a difference for sustainable marketing. Proceedings of the 2011 SIBR Conference on Interdisciplinary Business and Economics Research, June 16-18, 2011, Bangkok, Thailand, pp: 1-14.
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Abeysekera, N., 2011. Transformational Leadership: A Journey to Better Customer Relationship. LAMBERT Academic Publishing, Germany, ISBN-13: 978-3844310269, Pages: 140.
Abeysekera, N. and J.A.S.K. Jayakody, 2011. Relationship Marketing perspective on Salespersons` Transformational Leadership Behaviour effect. Contemp. Manage. Rev., 7: 143-156.
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Abeysekera, N. and A. Wickramasinghe, 2011. Self-Checkout at Banks: So Why Salesperson-A Case of Sri Lankan Banking Sector. Int. Bus. Manage., 5: 398-403.
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