Dr. Tareq Nael Hashem
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Dr. Tareq Nael Hashem

Full Professor
Department of Marketing, Isra University, Jordan

Highest Degree
Ph.D. in Marketing from Amman Arab University, Jordan

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Biography

Assistant Professor at Petra University ( 1/2/2007- 31/8/2007) ,Assistant Professor in Philadelphia University ( 2/9/2007- 12/9/2012) ,Associate Professor in Philadelphia University ( 13/9/2012- 31/8/2014) ,Associate Professor in Isra University- Jordan ( 16/9/2014- up to now) and he was Head of Marketing Department in Isra University from(10/2019-10/2020)

Area of Interest:

Business Management and Accounting
100%
Marketing
62%
Business Communication
90%
Informatics Management
75%
Administration and Management
55%

Research Publications in Numbers

Books
1
Chapters
0
Articles
82
Abstracts
0

Selected Publications

  1. Homsi, D.M.A., S.M.S.S. Freihat, T.N. Hashem and A.A. Alshayyab, 2022. Touristic marketing through blogging and vlogging; does it attract customers' trust? Qual. Access Success, 23: 170-178.
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  2. Hashem, T.N., D.M.A. Homsi and S.M.S.S. Freihat, 2022. Role of big data analytics in increasing brand equity within pharmaceutical industry. Acad. Entrepreneurship J., 28: 1-13.
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  3. Hashem, T.N., 2022. Marketing logistics in reaching organizational excellence: Mediating role of the european foundation for quality management excellence model. J. Hunan Univ. Nat. Sci., 49: 137-150.
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  4. Hashem, T.N., M.S. Alnsour, N.N. Ali, F.N. Hashem, A.N. Hashem and O.S. Moh, 2021. The impact of 'Shockvertising' on consumer behavior: Investigating its influence on the "Why Buy" aspect. WSEAS Trans. Bus. Econ., 18: 1330-1338.
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  5. Hashem, T.N., 2021. The role of buzz marketing in increasing attention towards green products, moderating role of 'Shockvertising'. J. Contemp. Issues Bus. Gov., 27: 1785-1798.
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  6. Hashem, T.N., 2021. Environmental legitimacy through adopting green products and its effect on the brand equity: moderating role of management awareness. Res. World Econ., 10.5430/rwe.v12n2p197.
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  7. Hashem, T.N. and M. Al Azizi, 2021. Impact of cherry picking strategy on medical products’ marketing: Moderating role of salesperson gender. Int. Res. J. Public Environ. Health, 9: 259-267.
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  8. Hashem, T., 2021. Role of database marketing in improving quality of service in Jordanian private hospitals. Int. Bus. Res., 15: 26-34.
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  9. T.Hashem, S.Freihat and D. Homsi, 2020. Customer-focused service management as an approach of enhancing service culture among fast-food chains. Management Sci. Lett., 10: 2001-2010.
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  10. Joudeh, J.M.M., T.N. Hashem and N.M. Nusairat, 2020. The influence of private label on customer loyalty, the mediating role of customer satisfaction. WSEAS Trans. Bus. Econ., 10.37394/23207.2020.17.48.
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  11. Hashem, T.N., 2020. Examining the influence of COVID 19 pandemic in changing customers’ orientation towards e-shopping. Mod. Appl. Sci., 10.5539/mas.v14n8p59.
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  12. Hashem, T.N. and M.A. Niqresh, 2020. Can cause-related marketing (CRM) u2018lightu2019 up the brand image? an insight into the perceptions of Jordanian consumers. Eur. J. Bus. Manage., 10.7176/ejbm/12-36-02.
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  13. Haikal, E.K., S.M. Freihat, D. Homsi, J.M.M.M.M. Joudeh and T.N. Hashem, 2020. The role of supply chain strategy and affiliate marketing in increasing the demand for E-commerce-social media POV. Int. J. Supply Chain Manage., 9: 832-844.
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  14. Freihat, S.M.S.S., D.M.A. Homsi and T.N. Hashem, 2020. Innovative marketing and its impact on customers’ value creation in orange Jordan telecom. Acad. J. Interdiscip. Stud., 10.36941/ajis-2020-0103.
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  15. Diana (Moh’d Adnan) Homsi, T.N. Hashem and S.M. Freihat, 2020. How can entrepreneurial marketing promote the entrepreneurship culture in an organization: case of banking sector in jordan. Innovative Marketing, 16: 29-42.
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  16. T.N. Hashem and A.I. Al maani, 2019. The impact of strategic fit on the marketing performance of the industrial corporations in Jordan. Int. J. Bus. Manag., 14: 115-124.
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  17. Hashem, T.N., 2019. The role of visual merchandise in changing the purchase decision of shoppers within retail stores in jordan. J. Messenger 11: 182-197.
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  18. Al Duwailah, F.Y. and T.N Hashem, 2019. The impact of knowledge management on CRM approaches. Management and Organizational Studies 6: 19-30.
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  19. Maraqa, M.R., A.M. Al-Amawi and T.N. Hashem, 2018. The impact of jordanian banks websites’ quality on customers’ satisfaction. Int. J. Bus. Manage., 13: 268-276.
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  20. M.A. Al Qudah and T.N. Hashem, 2018. The impact of applying the blue ocean strategy on the achievement of a competitive advantage: a field study conducted in the Jordanian Telecommunication Companies. Int. Bus. Res., 11: 108-118.
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  21. Hashem, T.N., S. Suleiman, A. Suleiman abd O. Suleiman, 2018. Exploring the gap between the perceived and expected quality levels of the health care services provided by jordanian dental clinics. Int. J. Bus. Econ. Affairs, 3: 64-72.
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  22. Hashem, T.N., M.S. Issa, G. Iapadre and F.I. Hamdan, 2018. Does the physical evidence in emergency department affect the loyalty of the beneficiaries in jordanian healthcare organizations? Health Sci., 7: 151-161.
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  23. Hashem, T.N., 2018. The flower of service concept and its influence on the customer satisfaction: Case study of jordanian private hospitals sector. Int. J. Bus. Manage., 13: 122-137.
  24. Hashem, T.N. and A.A. Alqirem, 2018. The role of restructuring in enhancing the information experience. Eur. J. Bus. Soc. Sci., 7: 1-12.
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  25. Hashem, T.N., D.R. Homsi, R.M. Abu Qasheh, M.H. Al-Sorike and A.S. Alasmar, 2017. The impact of jordan's country of origin image on the mental image carried by clothing customers. In. J. Res. Granhaalayah, 5: 8-21.
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  26. Hashem, T.N., 2017. Impact of using humor advertisement on airline customers' mental image. Innovative Market., 13: 25-32.
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  27. Hashem, T.N., 2017. Call center workers emotional labor and its influence on their performance in dealing with senior citizens in jordan telecommunication companies. Int. Bus. Res., 10: 106-115.
  28. Hashem, T.N. and J.M.M. Joudeh, 2017. The extent of implementation of the blue ocean strategy in jordanian commercial banks. Int. J. Curr. Adv. Res., 6: 1999-2004.
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  29. Hashem, T.N. and F.I. Hamdan, 2017. Measuring service quality level in the jordanian telecommunication sector from its customers’perspective using the servperf scale. Eur. J. Bus. Soc. Sci., 5: 15-27.
  30. Ajarmah, B.S., T.N. Hashem and R.J. Swies, 2017. The effect of 5Q model on patient's satisfaction in military hospitals in Jordan. Int. J. Prod. Quality Manage., 20: 273-290.
  31. Hashem, T.N., D.R. Homsi, F.J. Alotoum and E.K. Haikal, 2016. Clothing consumption addictive motives. J. Market. Manage., 4: 183-192.
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  32. Hashem, T.N., 2016. Commercial banks use of decision support system to achieve marketing creativity. Int. Rev. Manage. Bus. Res., 5: 1059-1067.
  33. Hashem, T.N. and F.I. Hamdan, 2016. Jordanian banks employees' perceptions of total quality marketing (TQMK), its dimensions and effects on customers' satisfaction: What does (TQMK) mean? Int. J. Bus. Manage. Invent., 5: 24-32.
  34. Hashem, T.N. and A.A. Alqirem, 2016. Attitudes of customers towards applying the marketing mix in non-governmental organizations (NGOs). Int. J. Managerial Stud. Res., 4: 34-42.
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  35. Hashem, T., A. Hashem, F. Hashem and F. Ayoub, 2016. The impact of corporate governance on the quality of marketing audit in jordanian industrial public shareholding companies. Int. J. Bus. Administration, 7: 60-71.
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  36. Hawi, R.O., D. Alkhodary and T. Hashem, 2015. Managerial competencies and organizations performance. Int. J. Manage. Sci., 5: 723-735.
  37. Hashem, T.N. and R. Irshaidat, 2014. The influence of political-legal forces on jordanian industrial exports in the private sector. Int. J. Market. Stud., 6: 103-115.
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  38. Hashem, T., 2013. Factors influencing the Jordanians voter's decision in the parliamentary election process. Int. J. Manage. Bus. Stud., 6: 74-97.
  39. Hashem, T.N., 2012. The impact of customer relationship marketing on costumers’ image for Jordanian five star hotels. Int. J. Bus. Soc. Sci., 3: 129-134.
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  40. Hashem, T., I. Al-Nsour, S.A. Owolabi, S.A. Alayemi, U.S. Akbar, N.A. Bhutto and S.S. Bideskan, 2012. The effect of internal marketing on internal service quality In jordanian banks. Asian J. Bus. Manage. Sci., 2: 8-18.
  41. Hashem, T.N. and N.A. Al-Rifai, 2011. The influence of applying green marketing mix by chemical industries companies in three Arab States in West Asia on consumer's mental image. Int. J. Bus. Soc. Sci., 2: 92-101.
  42. Hashem, T.N., 2010. Impact of managers' emotional intelligence on marketing creativity in jordan commercial banks. Innov. Market., 6: 78-86.
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