Dr. Yong Wang

Assistant Professor
Ohio University, USA

Highest Degree
Ph.D. in Marketing from University of Texas-Pan American, USA

My URL
https://livedna.org/1.5078

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Area of Interest:

Business Management and Accounting
Marketing
Customer Relationship
Service Quality
Economic Growth

Selected Publications

  1. Wang, Y.J., M.D. Hernandez, M.S. Minor and J. Wei, 2012. Superstitious Beliefs in Consumer Evaluation of Brand Logos: Implications for Corporate Branding Strategy. Eur. J. Market., 46: 712-732.
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  2. Cruthirds, K.W., V.L. Wang, Y.J. Wang and J. Wei, 2012. A Comparison of Humor Styles in US and Mexican Television Commercials. Market. Intell. Plann., 30: 384-401.
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  3. Wang, Y.J., S. Hong, J. Wei and K.W. Cruthirds, 2011. Incorporating Web Aesthetics into E-Tail Atmospherics Research: An Evaluation of Multiple Theoretical Frameworks. Int. J. Electron. Market. Retail., 4: 80-99.
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  4. Wang, Y.J., M.S. Minor and J. Wei, 2011. Aesthetics and the Online Shopping Environment: Understanding Consumer Responses. J. Retail., 87: 46-58.
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  5. Wang, Y.J., Butt, O.J. and J. Wei, 2011. My Identity is My Membership: A Longitudinal Explanation of Online Brand Community Members' Behavioral Characteristics. J. Brand Manage., 19: 45-56.
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  6. Hong, S. and Y.J. Wang, 2011. Invested Loyalty: the Impact of Ubiquitous Technology on the Current Loyalty Paradigm and the Potential Revolution. J. Strategic Market., 19: 187-204.
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  7. Wang, Y.J., S.K. Doss, C. Guo and W. Li, 2010. An Investigation of Chinese Consumers' Outshopping Motives from a Culture Perspective: Implications for Retail and Distribution. Int. J. Retail Distrib. Manage., 38: 423-442.
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  8. Wang, Y.J., S. Hong and H. Lou, 2010. Beautiful Beyond Useful? The Role of Web Aesthetics. J. Comput. Inf. Syst., 50: 121-129.
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  9. Wang, Y.J., M.D. Hernandez and M.S. Minor, 2010. Web Aesthetics Effects on Perceived Online Service Quality and Satisfaction in An E-Tail Environment: the Moderating Role of Purchase Task. J. Bus. Res., 63: 935-942.
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  10. Wang, Y.J., K.W. Cruthirds and M.A. Baeza, 2010. Empirical Investigation on the Magnitude of Job Offshoring from An Organizational Contingency Perspective: Implications for the American Work Force. Compet. Rev., 20: 322-332.
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  11. Doss, S.K. and Y.J. Wang, 2010. The Acculturation and Commercialisation of Thematic Holidays in the Globalisation Era. Int. J. Bus. Globalisation, 5: 411-420.
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  12. Jung, J.Y., Y.J. Wang and S. Wu, 2009. Competitive Strategy, TQM Practice, and Continuous Improvement of International Project Management: A Contingency Study. Int. J. Qual. Reliab. Manage., 26: 164-183.
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  13. Hong, S. and Y.J. Wang, 2009. When Relationship Marketing Collides With Technology. J. Relat. Market., 8: 218-230.
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  14. Guo, C. and Y.J.. Wang, 2009. A Study of Cross-Border Outshopping Determinants: Mediating Effect of Outshopping Enjoyment. Int. J. Consum. Stud., 33: 644-651.
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  15. Wang, Y.J., 2008. The Application of Attribution Theories in Marketing Research: A Critique. Rev. Bus. Res., 8: 174-180.
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  16. Wang, Y.J. and M.S. Minor, 2008. Validity, Reliability, and Applicability of Psychophysiological Techniques in Marketing Research. Psychol. Market., 25: 197-232.
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  17. Hong, S., Y.J. Wang and G.D.L. Santos, 2008. The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience. J. Promotion Manage., 14: 103-120.
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  18. Hernandez, M.D., Y.J. Wang, M.S. Minor and Q. Liu, 2008. Effects of Superstitious Beliefs on Consumer Novelty Seeking and Independent Judgment Making: Evidence from China. J. Consum. Behav., 7: 424-435.
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  19. Adams, R., M. Kalliny, G.D.L. Santos and Y.J. Wang, 2008. Marketing Implications of Locus of Control Orienation Among College Students: Comparisons of Hispanic and Anglo Students in the United States. Market. Manage. J., 18: 109-120.

  20. Koong, K.S., L.C. Liu and Y.J. Wang, 2007. Taxonomy Development and Assessment of Global Information Technology Outsourcing Decisions. Ind. Manage. Data Syst., 107: 397-414.
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  21. Wang, Y.J., 2006. The European Community's External Competence on Its Economic Relations With China: A Historical Perspective. Curr. Int. Trade Law J., 15: 79-85.
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  22. Wang, Y.J. and A. Hausman, 2006. Consumer Adoption of Short Message Service (SMS): A Suggested Framework. Int. J. Technol. Market., 1: 431-445.
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  23. Jung, J.Y. and Y.J. Wang, 2006. Relationship Between Total Quality Management (TQM) and Continuous Improvement of International Project Management (CIIPM). Technovation, 26: 716-722.
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  24. Guo, C., A.Z. Vasquez-Parraga and Y. Wang, 2006. An Exploratory Study of Motives for Mexican Nationals to Shop in the US: More than Meets the Eye. J. Retail. Consum. Serv., 13: 351-362.
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  25. Wang, Y.J., 2005. Further Protection of Intellectual Property Rights in the WTO - Linking Transfer of Technology with Foreign Direct Investment. J. World Intellectual Property, 8: 797-806.
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  26. Wang, Y., 2003. Chile - Price Band System and Safeguard Measures Relating to Certain Agricultural Products. Legal Issues Econ. Integr., 30: 279-290.
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Member since April, 2015