Biography

Dr. Shahrina Bt Md Nordin holds a position of Associate Professor at University Technology of PETRONAS, Malaysia. She has completed her Ph.D. in Education from Universiti Sains Malaysia, and Masters of Education (TESL from University Teknologi Malaysia. Her area of specialization includes Corporate Communication, Organizational Communication, Business Communication, Teaching English as Second Language, and Second Language Writing. She has participated in 23 research projects as project leader, principal investigator, and member of team. She has 69 publications in journals contributed as author/co-author.

Area of Interest:

Social Sciences

Corporate Communication

Organizational Communication

Teaching English as Second Language

Second Language Writing

Selected Publications

Saad, M.S.M., I.A. Majid, Z. Jano and S.M. Nordin, 2014. Examining the impact of team communication practices in innovative Research and Development (R&D) teams: An early findings. J. Edu. Soc. Res., 4: 177-284.
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Rizal, A., A. Redza, S.M. Nordin, M. Saad, M. Shamsuri and H. Wahab, 2014. Inter-organization communication management between organizations in a subsidized fertilizer market in Malaysia. Global Bus. Manage. Res. Int. J., 6: 229-236.

Redza, A., S.M. Nordin, S. Saad and H. Wahab, 2014. Inter-organization communication management between organizations in a subsidized fertilizer market in Malaysia. UMK Procedia, 1: 33-41.
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Rashid, R.A., S.M. Nordin, S. Rohani and A.M. Mumtaz, 2014. The relationship of safety communication, LMX and safety commitment: Conceptual model and analysis. American-Eurasian Network Scient. Inform., 8: 169-174.

Rashid, R.A., S.M. Nordin and R. Salleh, 2014. Impact of safety communication on safety commitment with leader-member exchange quality as a moderating factor: A conceptual framework. Global Bus. Manage. Res., 6: 277-282.
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Nordin, S.M., S.M. Noor and M.S. bin Md Saad, 2014. Innovation diffusion of new technologies in the Malaysian paddy fertilizer industry. Procedia-Social Behav. Sci., 109: 768-778.
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Nordin, S.M., S. Vassekaran and G.S. Grover, 2014. Intercultural negotiations: Issues and challenges in the oil and gas industry from Malaysian perspective. Int. Rev. Manage. Bus. Res., 3: 1385-1393.
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Nordin, S.M., S. Sivapalan, E. Bhattacharyya, H.H. Wan, F.W. Ahmad and A. Abdullah, 2014. Organizational communication climate and conflict management: Communications management in an oil and gas company. Procedia-Soc. Behav. Sci., 109: 1046-1058.
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Mannan, S. and S.M. Nordin, 2014. The influence of innovation attributes on new technologies adoption by paddy farmers. Int. Rev. Manage. Bus. Res., 3: 1379-1384.
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Hasnida, A.W., M.N. Shahrina, F.W. Lai, M.Hasrina and A.R.R. Ammar, 2014. Impact of marketing communication strategies on consumers' acceptance and brand equity in Malaysian fertilizer industry. Aust. J. Basic Applied Sci., 8: 157-162.
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Adetunji, R.R., S.M. Nordin and S.M. Noor, 2014. The implementation of Integrated Marketing Communication (IMC) principles in branding and advertising: A conceptual exploration. N. Media Mass Commun., 21: 23-28.

Adetunji, R.R., S.M. Nordin and S.M. Noor, 2014. The effectiveness of integrated advertisement message strategy in developing brand equity: A conceptual framework. Aust. J. Basic Applied Sci., 8: 75-83.

Adetunji, R.R., S.M. Nordin and S.M. Noor, 2014. The effectiveness of integrated advertisement message strategy in developing audience-based brand equity. Global Bus. Manage. Res., 6: 308-318.
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Adetunji, R.R., S.M. Nordin and S.M. Noor, 2013. Integrated advertisement message strategy: A tactical implementation of imc in advertisement discourse. Indian J. Applied Res., Vol. 3. .
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Abdullah, Z., S.M. Nordin and Y. Abdul Aziz, 2013. Building a unique online corporate identity. Market. Intelli. Plan., 31: 451-471.
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