Dr. Maizaitulaidawati Md Husin

Senior Lecturer
Azman Hashim International Business School UTM, Malaysia


Highest Degree
Ph.D. in Shariah Economics from Universiti Malaya, Malaysia

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Area of Interest:

Business Management and Accounting
Islamic Banking
Islamic Finance
Islamic Marketing
Consumer Behaviour

Selected Publications

  1. Bhatti, T. and M.M. Husin, 2019. An investigation of the effect of customer beliefs on the intention to participate in family Takaful schemes. J. Islamic Market., (In Press). 10.1108/JIMA-04-2018-0066.
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  2. Aziz, S., M.M. Husin, N. Hussin and Z. Afaq, 2019. Factors that influence individuals' intentions to purchase family takaful mediating role of perceived trust. Asia Pac. J. Market. Logist., 31: 81-104.
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  3. Aziz, S., M.M. Husin and N. Hussin, 2017. Intention to family Takaful adoption: A review theory and empirical work. Int. J. Organiz. Leadership, 6: 373-384.
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  4. Aziz, S., M.M. Husin and N. Hussin, 2017. Conceptual framework of factors determining intentions towards the adoption of family takaful-an extension of decomposed theory of planned behavior. Int. J. Organiz. Leadership, 6: 385-399.
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  5. Quoquab, F., J. Mohammad, M.M. Husin and A. Hassan, 2016. A Handbook of Malaysian Cases: Contemporary Issues in Marketing and Management. Partridge Publishing, Singapore, ISBN-13: 9781482881349, Pages: 138.

  6. Omar, R., M.M. Husin and F. Quoquab, 2016. Leading Talents at ZKHM: When Pay and Benefits Matter! In: A Handbook of Malaysian Cases: Contemporary Issues in Marketing and Management, Quoquab, F., J. Mohammad, M.M. Husin and A. Hassan (Eds.). Partridge Publishing, Singapore, ISBN-13: 9781482881349, pp: 1-8.

  7. Mohammad, J., M.M. Husin, F. Quoquab and N. Mahadi, 2016. Oil Pilferage in Fimani Sdn Bhd: In Search of a Acceptable Solution. In: A Handbook of Malaysian Cases: Contemporary Issues in Marketing and Management, Quoquab, F., J. Mohammad, M.M. Husin and A. Hassan (Eds.). Partridge Publishing, Singapore, ISBN-13: 9781482881349, pp: 73-82.

  8. Mohammad, J., M.M. Husin and F. Quoquab, 2016. The Fekshta Welding Solutions' Ethical Dilemma. In: A Handbook of Malaysian Cases: Contemporary Issues in Marketing and Management, Quoquab, F., J. Mohammad, M.M. Husin and A. Hassan (Eds.). Partridge Publishing, Singapore, ISBN-13: 9781482881349, pp: 64-72.

  9. Mohammad, J., M.M. Husin and F. Quoquab, 2016. Project Delays in Merdaz Goil: Who Gets The Blame? In: A Handbook of Malaysian Cases: Contemporary Issues in Marketing and Management, Quoquab, F., J. Mohammad, M.M. Husin and A. Hassan (Eds.). Partridge Publishing, Singapore, ISBN-13: 9781482881349, pp: 35-41.

  10. Kit, P.C.H., S.Z. Abdul Rasid and M.M. Husin, 2016. The impacts of Malaysian managed care on doctor-patient relationships, ethical practice of medicine and quality of care: A study on primary care physicians' perception. Int. J. Healthcare Manage., 9: 119-126.
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  11. Ibrahim, R., A.M. Rizal, O.C. Hee, M.M. Husin and Z. Abdul Salam, 2016. Sweet Temptation-A Chunky Bite Story. In: A Handbook of Malaysian Cases: Contemporary Issues in Marketing and Management, Quoquab, F., J. Mohammad, M.M. Husin and A. Hassan (Eds.). Partridge Publishing, Singapore, ISBN-13: 9781482881349, pp: 100-108.

  12. Husin, M.M., N. Ismail and A.A. Rahman, 2016. The roles of mass media, word of mouth and subjective norm in family takaful purchase intention. J. Islamic Marketing, 7: 59-73.
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  13. Husin, M.M. and F. Quoquab, 2016. When CEO Allegedly Misconducts: A Case of Vierna Vesta Limited. In: A Handbook of Malaysian Cases: Contemporary Issues in Marketing and Management, Quoquab, F., J. Mohammad, M.M. Husin and A. Hassan (Eds.). Partridge Publishing, Singapore, ISBN-13: 9781482881349, pp: 27-34.

  14. Husin, M.M. and A.A. Rahman, 2016. Do Muslims intend to participate in Islamic insurance? Analysis from theory of planned behaviour. J. Islamic Accounting Bus. Res., 7: 42-58.
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  15. Husin, M.M. and A. Ab Rahman, 2016. Predicting intention to participate in family takaful scheme using decomposed theory of planned behaviour. Int. J. Social Econ., 43: 1351-1366.
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  16. Gunasagaran, V.A.P., R. Basiruddin, M.M. Husin and F. Quoquab, 2016. Rainstah: When Turnover is High, Who's at Fault? In: A Handbook of Malaysian Cases: Contemporary Issues in Marketing and Management, Quoquab, F., J. Mohammad, M.M. Husin and A. Hassan (Eds.). Partridge Publishing, Singapore, ISBN-13: 9781482881349, pp: 42-51.

  17. Aziz, S., M. Husin and S.H. Hashmi, 2016. Performance of Islamic and conventional banks in Pakistan: A comparative study. Int. J. Econ. Financial Issues, 6: 1383-1391.
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  18. Abdul Karim, N.I., F. Quoquab and M.M. Husin, 2016. Amethyst: From New York to Kuala Lumpur. In: A Handbook of Malaysian Cases: Contemporary Issues in Marketing and Management, Quoquab, F., J. Mohammad, M.M. Husin and A. Hassan (Eds.). Partridge Publishing, Singapore, ISBN-13: 9781482881349, pp: 15-26.

  19. Maizaitulaidawati, M.H. , I. Noraini and R. Nasihah, 2015. The effects of compatibility, social influence and awareness in the adoption of takaful. Int. J. Manage. Appl. Sci., 1: 30-33.
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  20. Hussin, N., F. Quoquab and M.M. Husin, 2015. Asian extreme bank's customer resolution unit: It is getting on nerves. Int. J. Innovation Bus. Strategy, 4: 20-23.
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  21. Husin, M.M. and A.R. Asmak, 2014. Factors Influencing Intention to Participate in Family Takaful Scheme. In: Islamic Economics, Banking and Finance: Concepts and Critical Issues, Ab Rahman, A., W.M.W. Ahmad and S. Mohamad (Eds.). Pearson Malaysia Sdn. Bhd., Kuala Lumpur, ISBN-13: 9789673493456, pp: 113-120.

  22. Maizaitulaidawati, M.H. and A.R. Asmak, 2013. A review of intention-behaviour theories: How useful are these for measuring consumer intention to participate in family takaful. Insurance Takaful J., 2013: 37-49.

  23. Husin, M.M. and A.A. Rahman, 2013. What drives consumers to participate into family takaful schemes? A literature review. J. Islamic Marketing, 4: 264-280.
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  24. Husin, M.M. and A.A. Rahman, 2013. The role of brand in the Malaysian takaful industry. Sains Humanika, 63: 1-6.
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