Dr. Che Aniza Binti Che Wel
Associate ProfessorUniversitiy Kebangsaan Malaysia, Malaysia
Highest Degree
Ph.D. in Marketing from University of Putra Malaysia, Malaysia
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Area of Interest:
Selected Publications
- Yunan, Y.S.B.M., C.A.C. Well, L.H. Osman, Z. Yazid and A.A.M. Ariffin, 2017. Post service quality as predictor for halal warehouse adopter satisfaction. Int. J. Acad. Res. Bus. Soc. Sci., 7: 999-1008.
Direct Link | - Julian, C.C., Z.U. Ahmed, C.A. Binti Che Wel and J. Bojei, 2016. Dynamics of loyalty programs in Malaysian retailing: A strategic marketing perspective. J. Trans. Manage., 21: 101-114.
CrossRef | Direct Link | - Alam, S.S., A.B. Bhuiyan, F.M. Jani and C.A.C. Wel, 2016. The impact of innovation on growth and performance of processed food SMEs in Malaysia. Int. J. Entrepreneurship Innov. Manage., 20: 61-79.
CrossRef | Direct Link | - Wel, C.A.C., N.A. Omar and S.S. Alam, 2015. Credit card usage behavior among students. J. Personalia Pelajar, 18: 130-139.
- Julian, C.C., Z.U. Ahmed, C.A.B.C. Wel and J. Bojei, 2015. Discriminant analysis of antecedents of customer retention in Malaysian retailing. J. Trans. Manage., 20: 190-204.
CrossRef | Direct Link | - Alam, S.S., H.N. Hashim, N. Mohd, M. Ahmad, C.A.C. Wel, S.M. Nor and N.A. Omar, 2014. Negative and positive impact of internet addiction on young adults: Empericial study in Malaysia. Intangible Capital, 10: 619-638.
Direct Link | - Ahmad, A., S.M. Noor and C.A.C. Wel, 2014. Factors influencing consumers' purchase decision of private label brand products. Int. J. Econ. Practices Theories, 4: 101-110.
Direct Link | - Omar, N.A., C.A.C. Wel, N. Abd Aziz and S.S. Alam, 2013. Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: Evidence from Malaysia. Measuring Bus. Excellence, 17: 33-50.
CrossRef | Direct Link | - Bojei, J., C.C. Julian, C.A.C. Wel and Z.U. Ahmed, 2013. The empirical link between relationship marketing tools and consumer retention in retail marketing. J. Consumer Behav., 12: 171-181.
CrossRef | Direct Link | - Wel, C.A.C., S.R. Hussin, N.A. Omar and S.M. Nor, 2012. Important determinant of consumers’ retail selection decision in Malaysia. World Rev. Bus. Res., 2: 164-175.
Direct Link | - Wel, C.A.C., N.A. Omar and S.M. Nor, 2012. Determining relationship drivers of loyalty card program. J. Applied Sci. Res., 8: 605-610.
Direct Link | - Omar, N.A., R. Musa, C.A.C. Wel and N.A. Aziz, 2012. Examining the moderating effects of programme membership duration in the retail loyalty programme: A multi groups causal analysis approach. World Applied Sci. J., 19: 314-323.
Direct Link | - Alam, S.S., Z. Jano, C.A.C. Wel, C. Aniza and N. Ahsan, 2012. Is religiosity an important factor in influencing the intention to undertake Islamic home financing in the Klang valley? World Applied Sci. J., 19: 1030-1041.
- Wel, C.A.C., S.S. Alam and S.M. Nor, 2011. Factors affacting brand loyalty: An empirical study in Malaysia. Aust. J. Basic Applied Sci., 5: 777-783.
- Wel, C.A.B.C., S.M. Nor and A.H. Ahmad, 2011. Exploring relationship drivers' toward loyalty card programs. Afr. J. Bus. Manage., 5: 6429-6433.
Direct Link | - Salleh, A.H.M., M. Ahmad, C.A.C. Wel and N.S. Muhamad, 2011. Service failure, service recovery and critical incident outcomes in the public transport sector. Malaysian J. Consumer Family Econ., 14: 46-58.
Direct Link | - Omar, N.A., C.A.C. Wel, R. Musa and M.A. Nazri, 2010. Program benefits, satisfaction and loyalty in retail loyalty program: Exploring the roles of program trust and program commitment. IUP J. Market. Manage., 9: 6-28.
Direct Link | - Wel, C.A.B.C. and J. Bojei, 2009. Determining relationship marketing instruments. IUP J. Market. Manage., 8: 25-41.
Direct Link | - Ahmad, A.H., C.A.B.C. Wel and S.M. Nor, 2008. Determinants of bank selection decision among Malaysian consumers. Jurnal Pengguna Malaysia, 10: 16-23.