Dr. Mustika Sufiati Purwanegara
Expert AdvisoryIndonesian Cooperative Council of West Java, Indonesia
Highest Degree
Ph.D. in Applied Biological Sciences from University of Ghent, Belgium
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Area of Interest:
Selected Publications
- Setyobudi, W.T., W.T. Setyobudi, S.K. Wiryono, S.K. Wiryono and R.A. Nasution et al., 2016. The efficacy of the model of goal directed behavior in explaining Islamic bank saving. J. Islamic Market., 7: 405-422.
CrossRef | Direct Link | - Aprilianty, F. and M.S. Purwanegara, 2016. Effects of colour towards underwear choice based on electroencephalography (EEG). Australas. Market. J., 24: 331-336.
CrossRef | Direct Link | - Widana, G.O., S.K. Wiryono, M.S. Purwanegara and M. Toha, 2015. Exploring the impact of Islamic business ethics and relationship marketing orientation on business performance: The Islamic banking experience. Asian Acad. Manage. J., 20: 1-25.
Direct Link | - Setyobudi, W.T., S.K. Wiryono, R.A. Nasution and M.S. Purwanegara, 2015. Exploring implicit and explicit attitude toward saving at Islamic bank. J. Islamic Market., 6: 314-330.
CrossRef | Direct Link | - Widana, G.N.O., S.K. Wiryono, M.S. Purwanegara and M. Toha, 2014. Measuring Islamic business ethics within Indonesia Islamic banks. Global J. Al-Thaqafah, 4: 5-15.
Direct Link | - Purwanegara, M.S., R.A. Pitojo and M.T.D. Indriani, 2014. Consumers' Perspective on Mobile Phone Marketing. In: The Psychology of the Asian Consumer, Schmidt, B. and L. Lee (Eds.). Chapter 15, Routledge, Armonk, NY., USA., pp: 119-128.
- Garnida, N., J.H. Tjakraatmadja, R.A. Nasution and M.S. Purwanegara, 2014. Restructuring knowledge of organic customer profile within KM-CRM framework. Int. Food Res. J., 21: 855-862.
Direct Link | - Yuwo, H., J.B. Ford and M.S. Purwanegara, 2013. Customer-Based Brand Equity for a Tourism Destination (CBBETD): The specific case of Bandung city, Indonesia. Organiz. Markets Emerg. Econ., 4: 8-22.
Direct Link | - Wibisono, C. and M.S. Purwanegara, 2013. The impact of husband's perception and value towards family purchase decision patterns'. J. Econ. Behav. Stud., 5: 522-534.
Direct Link | - Tambunan, F.F., M.S. Purwanegara and M.T.D. Indriani, 2013. Mothers perception, attitude and willingness to purchase towards baby formula. J. Econ. Behav. Stud., 5: 511-521.
Direct Link | - Resti, N.D. and M.S. Purwanegara, 2013. The psychological effect of uploading food picture on social media to willingness to dine out. J. Social Dev. Sci., 4: 316-324.
Direct Link | - Purwanegara, M.S., M.T.D. Indriani, A. Merriska and C.E. Rachmawati, 2013. Media strategy of TV advertising in Indonesia. Jurnal Teknologi, 64: 169-175.
Direct Link | - Prawono, D.A., M.S. Purwanegara and M.T.D. Indriani, 2013. Impact of customer's impulsivity and marketing cues to purchase decision of beverage product category. J. Econ. Behav. Stud., 5: 553-561.
Direct Link | - Miliani, L., M.S. Purwanegara and M.T.D. Indriani, 2013. Adoption behavior of e-money usage. Inform. Manage. Bus. Rev., 5: 369-378.
Direct Link | - Arfan, N. and M.S. Purwanegara, 2013. Purchase decision criteria when choosing a bag in Indonesia. J. Global Fashion Market., 4: 44-56.
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