Ms. Eka Yuliana

Research Scientist
Institut Teknologi Bandung, Indonesia


Highest Degree
M.Sc. (Hons.) in Management from Institut Teknologi Bandung, Indonesia

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Biography

Mis. Eka Yuliana obtained her M.Sc. (Hons.) in Management from Institut Teknologi Bandung, Bandung, Indonesia. Her main area of interest related to Business Management and Accounting, and Business Strategy and Marketing; Digital Consumer Behavior. His area of expertise includes Marketing, Consumer Behavior, Entrepreneurship, Digital Consumer Behavior, Customer Relationship Management, Loyalty, Service Quality, and Purchase Intention, Re-purchase intention, Technopreneurship, Qualitative Strategic Planning, Business Strategic, Digital Marketing, Green Marketing, Sustaiability Business, and Business Management. She has 2 publications in journals.

Area of Interest:

Business Management and Accounting
Marketing
Consumer Behavior
Customer Relationship
Service Quality

Selected Publications

  1. Yuliana, E., E.J. Sagala , N. Trianasari and H. Amani, 2015. Constructing a collaborative active learning on integrated business experience: experimental study of telkom economics business school program at Telkom University. Int. Bus. Manage., 9: 86-92.
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