Dr. Yang Cheng
Assistant ProfessorNorth Carolina State University, USA
Highest Degree
Ph.D. in Journalism from University of Missouri, USA
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Selected Publications
- Cheng, Y., Y.H. Huang and C.M. Chan, 2017. Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis. Telematics Inf., 34: 765-773.
CrossRef | Direct Link | - Huang, Y.H., F. Wu, Y. Cheng and C. Lyu, 2016. Crisis Communication Research in Greater China. In: The Handbook of International Crisis Communication Research, loffelholz, M., A. Schwarz and M. Seeger (Eds.)., Wiley-Blackwell, USA.
- Cheng, Y., 2016. Who is leading whom in the general motors recall: understanding media impacts on public relations efforts, public awareness, and financial markets. Res. J. Inst. Pub. Relations, 3: 1-25.
- Cheng, Y., 2016. The third-level agenda-setting study: An examination of media, implicit, and explicit public agendas in China. Asian J. Commun., 26: 319-332.
CrossRef | Direct Link | - Cheng, Y., 2016. How social media is changing crisis communication strategies: Evidence from the updated literature. J. Contingencies Crisis Manag., 10.1111/1468-5973.12130.
CrossRef | Direct Link | - Cheng, Y., 2016. Activism in wukan incident: Power and confrontation strategies at a Chinese village. China Media Res., 12: 90-104.
Direct Link | - Cheng, Y., 2016. A test of contingency theory in China’s Red Cross credibility crisis. Int. J. Commun., 10: 3241-3260.
Direct Link | - Huang, Y.H., F. Wu and Y. Cheng, 2015. Crisis communication in context: Cultural and political influences underpinning Chinese public relations practice. Pub. Relat. Rev., 42: 201-213.
CrossRef | Direct Link | - Cheng, Y., J. Liang and L. Leung, 2015. Social network service use on mobile devices: An examination of gratifications, civic attitudes and civic engagement in China. New Media Soc., 17: 1096-1116.
CrossRef | - Cheng, Y., 2015. The rapport management of sellers: exploring the seller-buyer relationship in small and medium-sized enterprises of China. China Media Res., 11: 73-86.
- Cheng, Y. and C.M. Chan, 2015. The third level of agenda setting in contemporary china: tracking descriptions of moral and national education in media coverage and people’s minds. Int. J. Commun., 9: 1090-1107.
Direct Link | - Huang, Y.H. and Y. Cheng, 2013. China, Hong Kong, and Taiwan, Practice of Public Relations. In: Encyclopedia of Public Relations, Heath, R. (Ed.), SAGE Publications, Inc., California.
- Cheng, Y., J. Guo, Q.Q. Jiang, C. Meng and Y.Q. Wang, 2013. The media effects on the acculturation of mainland Chinese students in Hong Kong. J. Radio Telev. Stud., 36: 91-114.
- Fan, D.L. and Y. Cheng, 2009. The current status and development countermeasure of the venture Capital investment of Chinese companies. Mod. Econ., 8: 28-30.