Dr. Mutlu Yuksel Avcilar

Research Scientist
Osmaniye Korkut Ata University, Turkiye

Highest Degree
Ph.D. in Marketing from Nigde University, Nigde, Turkiye

My URL
https://livedna.org/90.1844

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Area of Interest:

Business Management and Accounting
Marketing
Brand Management
Service Quality Measurement
Techniques

Selected Publications

  1. Turk, Z. and M.Y. Avcilar, 2009. The effects of perceived service quality of audit firms on satisfaction and behavioural intentions: A research on the Istanbul stock exchange listed companies. Res. J. Bus. Manage., 3: 36-46.
    CrossRef  |  Direct Link  |  

  2. Gurbuz, E., A. Buyukkeklik, M.Y. Avcilar and M. Toksari, 2008. The effects of perceived service quality on satisfaction and behavioral intentions: An empirical study on supermarkets in Nigde. Ege Acad. Rev., 8: 785-812.
    Direct Link  |  

  3. Avcilar, M.Y., 2008. The measurement of consumer-based brand equity. J. Cukurova Univ. Soc. Sci. Inst., 17: 11-30.

  4. Avcilar, M.Y., 2005. Personal effect resources and word of mouth communication network. J. Ataturk Univ. Fac. Econ. Bus. Admin., 19: 333-347.
Member since June, 2010