Dr. Shakti Bodh Bhatnagar

Postdoctoral Research Fellow
Aligarh Muslim University, India


Highest Degree
Ph.D. in Marketing from Aligarh Muslim University, India

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Biography

Shakti Bodh Bhatnagar, PhD is a practitioner and an academician in the field of Marketing. He has completed his 2 year full time residential course in management from one the leading business schools of India, Symbiosis Centre for Management and HRD, Pune. He is has mechanical engineering degree from one of the oldest engineering college in Central India, MITS-Gwalior. He has done his doctorate in management from India`s top ranked University - Aligarh Muslim University. He has unique blend of corporate experience and academic inclination towards the subject of marketing.

Area of Interest:

Business Management and Accounting
Customer Relationship
Customer loyalty
Retail Management
Marketing

Selected Publications

  1. Bhatnagar, S.B., A.A. Syed and J.K. Mishra, 2015. Determinants of customer Loyalty: A review with reference to banking services. Int. J. Marketing Technol., 5: 35-55.
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