Dr. Jayashree Sreenivasan

Associate Professor
Multimedia University, Malaysia

Highest Degree
Ph.D. in Total Quality Management from University of Madras, India

My URL
https://livedna.org/91.17106

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Area of Interest:

Business Management and Accounting
Business Administration
Tourism Management
Business Strategic
Entrepreneurship

Selected Publications

  1. Rezaei, S., F. Ali, M. Amin and S. Jayashree, 2016. Online impulse buying of tourism products: The role of web site personality, utilitarian and hedonic web browsing. J. Hospitality Tourism Technol., 7: 60-83.
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  2. Jayashree, S., C.A. Malarvizhi, B. Abdollahbeigi and F. Salehi, 2016. The efficiency of e-commerce and social media on product innovation and business success. Adv. Sci. Lett., 22: 1411-1414.
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  3. Jayashree, S. and X. Yang, 2015. Firm's typology and strategic innovation among Chinese cosmetic industry-a strategic transformation tool. Int. J. Technol. Manage., 67: 132-147.
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  4. Mohseni, S. and J. Sreenivasan, 2014. The impact of user characteristics in online purchase intention in tourism industry. Reef Resour. Assess. Manage. Tech. Pap., 40: 399-404.

  5. Malarvizhi, C. and J. Sreenivasan, 2014. Critically evaluating the effect of consumer impulsiveness, self-monitoring and optimum stimulation level on impulse buying and variety seeking. Acad. Taiwan Bus. Manage. Rev., 10: 17-20.

  6. Jayashree, S., C.A. Malarvizhi, M. Dorasamy and M.F. Rad, 2014. Antecedents of knowledge quality-a conceptual study among Malaysian SMEs. Adv. Mater. Res., 903: 444-449.
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  7. Hosseini, Z., S. Jayashree and C. Malarvizhi, 2014. Store image and its effect on customer perception of retail stores. Asian Social Sci., 10: 223-235.
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  8. Hosseini, Z. and S. Jayashree, 2014. Influence of the store ambiance on customers’ behavior-apparel stores in Malaysia. Int. J. Bus. Manage., 9: 62-69.
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  9. Ansary, A., S. Jayashree and C.A.N. Malarvizhi, 2014. The effect of gender and nationality on service quality in Malaysian higher education. J. Dev. Areas, 48: 97-118.
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  10. Sreenivasan, J. and C. Malarvizhi, 2013. Social media and its impact among Malaysian travelers. Acad. Taiwan Bus. Manage. Rev., 9: 56-65.

  11. Sobhani, M., C.A. Malarvizhi, A. Al-Mamun and S. Jeyashree, 2013. Strategic procurement and financial performance of Iranian manufacturing companies. Asian Soc. Sci., 10: 250-256.
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  12. Noor, M.N.M., J. Sreenivasan and H. Ismail, 2013. Malaysian consumers attitude towards mobile advertising, the role of permission and its impact on purchase intention: A structural equation modeling approach. Asian Soc. Sci., 9: 135-153.
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  13. Malarvizhi, C. and J. Sreenivasan, 2013. Trade liberalization and industrial sector productivity growth in Nigeria. Aust. J. Basic Applied Sci., 7: 653-657.

  14. Kalani, A., C.A. Malarvizhi, J. Sreenivasan, H.N. Masoomeh, N.M.A. Langeroudi and F.A.A. Ebadi, 2013. The relationship between ISO 9000 and economic growth in Malaysia. Aust. J. Basic Applied Sci., 7: 77-82.

  15. Jayashree, S., G. Marthandan, C.A. Malarvizhi and G. Vinayan, 2013. Effectiveness of ISO 14000 environmental management systems in malaysian manufacturing industries. Adv. Mater. Res., 655: 2253-2257.
    CrossRef  |  

  16. Yang, X., S. Jayashree and G. Marthandan, 2012. Ideal types of strategic innovation an exploratory study of Chinese cosmetic industry. Int. J. Bus. Manage., 7: 78-87.
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  17. Vinayan, G., S. Jayashree and G. Marthandan, 2012. Sun Tzu art of war strategies and supply chain management as a strategic change agent: A proposed model for Malaysian service sector. Int. J. Strategic Change Manage., 4: 315-334.
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  18. Vinayan, G., S. Jayashree and G. Marthandan, 2012. Critical success factors of sustainable competitive advantage: A study in Malaysian manufacturing industries. Int. J. Bus. Manage., 7: 29-45.
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  19. Seetharaman, A., S. Jayashree, G. Marthandan and P. Balasubramaniam, 2011. Effective governance in e-government. Int. J. Bus. Excell., 4: 371-384.
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  20. Jayashree, S. and S. Bains, 2011. Customer satisfaction: Employees perception of quality in Nokia. J. Applied Sci., 10: 2205-2210.

  21. Al-Marwai, S.A. and S. Jayashree, 2011. Strategic advantages of creative and innovative advertising of 21st century organizations. J. Applied Sci., 10: 349-353.

  22. Sreenivasan, J. and M.N.M. Noor, 2010. A conceptual framework on mobile commerce acceptance and usage among Malaysian consumers: The influence of location, privacy, trust and purchasing power. WSEAS Trans. Inform. Sci. Applic., 7: 661-670.
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  23. Jayashree, S. and S.A. Al-Marwai, 2010. Internationalization strategies adopted by Malaysian companies. J. Applied Sci., 10: 305-311.
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  24. Seetharaman, A., J. Sreenivasan, R. Bathamenadan and R. Sudha, 2007. The impact of just-in-time on costing. Int. J. Manage. Enterprise Dev., 4: 635-651.
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  25. Solucis Santhapparaj, A., J. Sreenivasan and J.C. Kuan Loong, 2006. Competitive factors of semiconductor industry in Malaysia: The managers' perspectives. Competitiveness Rev.: Int. Bus. J., 16: 197-211.
    CrossRef  |  

  26. Seetharaman, A., J. Sreenivasan and M. Murugeson, 2006. Electronic data interchange and financial electronic data interchange: Threats and opportunities for financial accounting. Int. J. Serv. Stand., 2: 137-153.
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  27. Santhapparaj, A.S., J. Srineevasan and K.L. King, 2005. Job satisfaction among women managers in Malaysian automobile manufacturing sector. J. Applied Sci., 5: 1553-1558.
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Member since September, 2017