Dr. J. Daniel Inbaraj

Faculty Member
National Institute of Technology, India

Highest Degree
Ph.D. in Management from National Institute of Technology, India

My URL
https://livedna.org/91.17587

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Area of Interest:

Business Management and Accounting
Business Administration
Market Efficiency
Consumer Behavior
Cause marketing

Selected Publications

  1. Thamaraiselvan, N., B.S. Arasu and J.D. Inbaraj, 2017. Role of celebrity in cause related marketing. Int. Rev. Public Nonprofit Market., 14: 341-357.
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  2. Natarajan, T., S.A. Balasubramaniam and D.I. Jublee, 2016. A journey of cause related marketing from 1988 to 2016. Int. J. Bus. Manage., 11: 247-263.
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Member since September, 2017