Mr. S. Jayakrishnan

Assistant Professor
SDM Institute for Management Development, India

Highest Degree
Ph.D. Student in Marketing from National Institute of Industrial Engineering,India

My URL
https://livedna.org/91.17706

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Area of Interest:

Business Management and Accounting
Brand Management
Purchase Behavior
Market Efficiency

Selected Publications

  1. Jayakrishnan, S., R.D. Chikhalkar and R. Chaudhuri, 2016. Determinants of private label purchase in food category role of product, consumer and store factors. Int. J. Manag. Concepts Philos., 9: 93-119.
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  2. Jayakrishnan, S., D.C. Rekha and R. Chaudhuri, 2016. Measuring Factors determining Private label. Asian J. Empirical Res., 6: 42-58.
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  3. Jayakrishnan, S., 2015. E-retailing in India: opportunities and challenges. Int. J. Res. Finance Marketing, 5: 21-28.
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  4. Jayakrishnan, S., 2013. FDI in Indian retail: A critical analysis of government policy and future orientation. Social Sci. Res. Network .

  5. Jayakrishnan, S., 2013. Creating brand identity using human senses. Asia Pac. J. Res., .
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Member since September, 2017