Dr. Komal Nagar
Assistant ProfessorUniversity of Jammu, India
Highest Degree
Ph.D. in Business Administration from University of Jammu, India
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Selected Publications
- Shivani, R. and P. Kaur, 2016. Assessing Tourist’s Mall Shopping versus Street Shopping Behavior. In: Marketing of Tourism and Allied Services, Kanishka Publishing Ltd., New Delhi, ISBN: 9788184577051 .
- Nager, K., 2016. Prospects of creative tourism in building destination image of the state of Jammu and Kashmir. J. Tourism, 17: 25-36.
- Nager, K., 2016. Drivers of e-store patronage intentions: choice overload, internet shopping anxiety, and impulse purchase tendency. J. Int. Commerce, 15: 97-124.
CrossRef | Direct Link | - Nager, K., 2016. Consumer response to brand placement in movies: investigating the brand-event fit. Vikalpa, 41: 149-167.
Direct Link | - Nagar, k., 2016. Influence of Film-Generated Tourism on Re-imaging Tourist Destination: A Theoretical Perspective in Sustainable Tourism Development. In: Building Competitive Advantage for Destinations, Nagar, k. (Ed.)., Black Prints, New Delhi.
- Nagar, k. and P. Gandotra, 2016. Exploring choice overload, internet shopping anxiety, variety seeking and online shopping adoption relationship: Evidence from online fashion stores. Global Bus. Rev., .
Direct Link | - Nagar, N., 2016. Mediating effect of self-control between life satisfaction and counterfeit consumption among female consumers. J. Global Fashion Marketing, 7: 278-290.
CrossRef | Direct Link | - Nagar, K., 2016. An empirical exploration of the trip chaining behavior among Indian tourists. Int. J. Hospitality Tourism Sys., 9: 66-73.
Direct Link | - Keshav, S., V. Chauhan, K. Nagar and Rachna, 2016. Marketing of Tourism and Allied Services. Kanishka Publishing Ltd., New Delhi, ISBN: 9788184577051.
- Shivani, R., 2015. Counterfeiting in Fashion Brands: Investigating the Consumption Motives for Non-Deceptive Counterfeits. In: Sustainable Competitive Advantage: A Road to Success, Excel India Publishers, New Delhi, ISBN: 9789384869953 .
- Shivani, R., 2015. Counterfeiting Fashion Brands: Investigating The Impact of Country of Origin of Brands. In: Strategies for Global Competitiveness and Economic Growth, Excel Books Pvt. Ltd., New Delhi, ISBN: 9788183231411 .
- Nager, K., 2015. Modeling the effects of green advertising on brand image: investigating the moderating effects of product involvement using structural equation. J. Global Marketing, 28: 152-171.
CrossRef | Direct Link | - Nager, K. and R. Shivani, 2015. Examining linkages between brand image and purchase intention of green products: the moderating role of perceived benefits. Fortune Bus. Rev., 4: 63-72.
Direct Link | - Nagar, K., 2015. Consumers’ evaluation of ad-brand congruity in comparative advertising. J. Int. Consum. Marketing, 27: 253-276.
CrossRef | Direct Link | - Shivani, R., 2013. Consumer response to green advertising: investigating the moderating impact of product involvement. Int. J. Manage. Dev. Studies, 2: 1-23.
- Nager, K., 2013. Modeling the effects of country of origin image on quality perceptions and brand loyalty: a study of chinese mobiles. Asia Pacific Marketing Rev., 2: 5-17.
- Nager, K., 2013. An empirical investigation into the influence of green advertising on brand loyalty. J. Serv. Res., 13: 63-74.
- Nagar, K., 2013. Perceived service quality with frill and no-frill airlines: an exploratory research among indian passengers. Prestige Int. J. Manag. Inf. Technol., 2: 63-74.
- Nagar, K. and H. sharma, 2013. Brand familiarity in comparative advertising: investigating the effects on attitudes and intentions. J. Manage. Res., 14: 323-340.
- Sharma, H., 2012. Ad-brand incongruity and comparative advertising: measuring and evaluating effects on consumer responses. Global J. Finance Manag., 4: 44-48.
- Nagar, k., 2012. Organizational commitment and job satisfaction among teachers during times of burnout. J. Decis. Makers, .
Direct Link | - Nagar, k., 2012. Advertising and Sales Promotion: Impact on Brand Switching Behavior of Consumers. Lambert Academic Publishing, Germany, ISBN: 9783659272707.
- Nager, K., 2011. Impact of talent management on customer loyalty. Global J. Contemp. Manag., 4: 45-54.
- Nager, K., 2011. Does country of origin image matter to brand loyalty? an empirical investigation in mobile sector. Acad. Views Rev., 1: 69-87.
- Versha, M., A. Sharma and K. Nagar, 2010. E-Commerce Issues, Perspectives and Challenges in the Indian Context. Knowledge World Publishers Ltd., New Delhi, ISBN: 9789380502106.
- Nager, K., 2010. Advertising effectiveness in different media: a special reference to web advertising. IME J., 4: 57-62.
- Nagar, k., 2010. Effect of deceptive advertising on claim recall: An experimental research. J. Serv. Res., .
Direct Link | - Nagar, K., 2010. Influence of destination personality and image on tourist loyalty: a study of a hill-station in northern India. NICE J. Bus., 5: 19-32.
Direct Link | - Mehta, V., A. Sharma and K. Nagar, 2010. A Comparison of Web vs Television Advertising. In: E-Commerce Issues, Perspectives and Challenges in the Indian Context, Mehta, V., A. Sharma and K. Nagar(Eds.)., Knowledge World Publishers Ltd., New Delhi.
- Nager, K., 2009. Young consumer’s attitude toward advertising. Singhad Bus. Rev., 1: 6-13.
- Nager, K., 2009. Building brand loyalty through advertising: evidence from fmcg market. NICE J. Bus., 4: 19-30.
- Nagar, k., 2009. Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments. Vision J. Bus. Perspect., .
Direct Link | - Nagar, k., 2009. Advertising effectiveness in different media: A comparison of web and television advertising. Ind. Inst. Manag. Bangalore, .
Direct Link | - Nagar, k., 2008. Deception in Advertising: Does it help in Brand Building? In: Redefining Business Horizons, Sahay, B.S., J. Ranjan, R.R. Thakur and S. Nicholas (Eds.), Macmillan Publishers Ltd., India.