Dr. Vasant Vijaykumar Bang

Professor, Director
Magarpatta City Institute of Management & Technology, India

Highest Degree
Ph.D. in Business Administration from Birla Institute of Technology and Science, India

My URL
https://livedna.org/91.21654

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Area of Interest:

Business Management and Accounting
Business Administration
Consumer Behavior
Business Strategy
Marketing

Selected Publications

  1. Bang, V.V. and M.T. Phadtare, 2017. Evidence in management research: Some conceptual issues. Int. J. Knowl.-Based Organiz., 7: 64-77.
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  2. Bang, V.V., S.L. Joshi and M.C. Singh, 2016. Marketing strategy in emerging markets: A conceptual framework. J. Strat. Marketing, 24: 104-117.
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  3. Bang, V.V. and S.L. Joshi, 2012. Market expansion strategy-reasons for and against: What do managers in India think? J. Strat. Marketing, 20: 85-102.
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  4. Bang, V.V. and S.L. Joshi, 2010. Market expansion strategy-performance relationship. J. Strat. Marketing, 18: 57-75.
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  5. Bang, V.V. and S.L. Joshi, 2008. Conceptualization of market expansion strategies in developing economies. Acad. Market. Sci. Rev., Vol. 12. .
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Member since November, 2017