Dr. Jaspreet Kaur

Associate Professor
Amity University, India

Highest Degree
Ph.D. in Marketing Management from University of Kota, India

My URL
https://livedna.org/91.29601

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Area of Interest:

Business Management and Accounting
Business
Marketing
Commerce
Finance

Selected Publications

  1. Kaur, J., 2018. To study the Factors effecting Purchase of Green products for Generation Z in India. J. Asia Entrepreneurship Sustainab., .
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  2. Singh, S., 2017. Driving Traffic and Customer Activity Through Affiliate Marketing. IGI Globle, USA, ISBN13: 9781522526568, Pages: 233.

  3. Sethi, R.S., J. Kaur and D. Wadera, 2017. Purchase intention survey of millennials towards online fashion stores. Acad. Market. Stud. J., 21: 1-16.
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  4. Kaur, J., 2015. Effect of Store Shopability on store profitability. Int. Res. J. Comm. Business Soc. Sci., Vol. 4. .
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  5. Kaur, J., 2015. A study of factor of Differentiation of present and current needs and formulating strategies crucial for articulation of Latent needs from the prospective customers. Int. J. Manage. Soc. Dev., Vol. 2 .
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Member since July, 2019