Dr. Mala Srivastava

Professor
Indian Institute of Management Kashipur

Highest Degree
Ph.D. in Economics and Business Management from Devi Ahilya University, Indore, India

My URL
https://livedna.org/91.30526

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Area of Interest:

Business Management and Accounting
Business
Management
Administration
Marketing

Selected Publications

  1. Srivastava, M., A. Srivastava, J. Mehta and S. Gandhi, 2017. Manufacturing strategy and performance the moderating role of entrepreneurial orientation. Int. J. Strat. Manage., 17: 33-34.
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  2. Sivaramakrishnan, S., M. Srivastava and A. Rastogi, 2017. Attitudinal factors, financial literacy and stock market participation. Int. J. Bank Market., 35: 818-841.
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  3. Srivastava, M. and M. Luthia, 2016. Impact of communication skills on relational outcomes in banking and financial services. Int. Manage, 3: 1-13.

  4. Srivastava, M. and D. Kaul, 2016. Exploring the link between customer experience-loyalty-consumer spend. J. Retailing Consum. Serv., 31: 277-286.
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  5. Khanvilkar, S. and M. Srivastava, 2016. Communication styles of middle level executives. Int. J. Process Manage. Benchmark., 6: 328-342.
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  6. Thakur, R. and M. Srivastava, 2015. A study on the impact of consumer risk perception and innovativeness on online shopping in India. Int. J. Retail Distrib. Manage., 43: 148-166.
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  7. Khanvilkar, S. and M. Srivastava, 2015. Organizational climate in the Indian context-an empirical study of middle level executives. SMART J. Bus. Manage. Stud., 11: 12-20.
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  8. Thakur, R. and M. Srivastava, 2014. Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India. Internet Res., 24: 369-392.
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  9. Srivastava, M. and D. Kaul, 2014. Social interaction, convenience and customer satisfaction: The mediating effect of customer experience. J. Retailing Consum. Serv., 21: 1028-1037.
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  10. Thakur, R. and M. Srivastava, 2013. Customer usage intention of mobile commerce in India: An empirical study. J. Indian Bus. Res., 5: 52-72.
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  11. Srivastava, M. and R.M. Kamdar, 2009. Brand image formation as a function of involvement and familiarity. Paradigm, 13: 84-90.
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  12. Srivastava, M., R. Agrawal, S. Parashar and S.L. Kalia, 2008. Tri Star International Ventures into U.S Market. In: Global Marketing, Czinkota, M.R., I.A. Ronkainen and M.H. Moffett (Eds.)., Nelson Education, Toronto.

  13. Srivastava, M., S. Parasher and R. Berry, 2004. Product Gender as an Attribute of Product Differentiation: A Case Study of Indian Consumers. In: Enhancing Performance, Dhar, U., S. Dhar and Y. Phatak (Eds.)., Excel, New Delhi, India, pp: 294.

  14. Johri, S., M. Srivastava and V. Singh, 2004. Adolescent's Involvement in the Family Decision Making. In: Enhancing Performance, Dhar, U., S. Dhar and Y. Phatak (Eds.)., Excel, New Delhi, India, pp: 201.

  15. Srivastava, M., S. Johri and L. Mamtani, 2003. Cause Related Marketing: Customer Perception. In: Changing Trends in Management: Challenges and Opportunities, Dhar, U., S. Dhar and R. Agrawal (Eds.)., Excel, New Delhi, India, pp: 242-248.

  16. Srivastava, M. and S. Johri, 2003. Impact of Consumer Values on Attitude Towards Social Advertising. In: Strategic Marketing in the Global Economy, Kumar, M. and P. Mishra (Eds.). Excel, New Delhi, India pp: 260-272.

  17. Johri, S., M. Srivastava and S. Verma, 2003. A Study of Market Segmentation of Chocolates. In: Changing Trends in Management: Challenges and Opportunities, Dhar, U., S. Dhar and R. Agrawal (Eds.)., Excel, New Delhi, pp: 226-234.

  18. Srivastava, M., S. Johri, S. Jain, Shubhada, M. Kulkarni and V. Sambrani, 2002. Dilemma of Multi Branding. In: Case Method in Management Education: Text and Illustrations, Dhar, U. and S. Dhar (Eds.)., Excel Books, New Delhi, India.

  19. Srivastava, M., R. Agrawal, S. Parashar, S.L. Kalia and Y. Thakur, 2002. Tri star international ventures into U.S market. Prestige J. Manage. Res., 6: 132-136.

  20. Srivastava, M., R. Agrawal, S. Parashar, S.L. Kalia and Y. Thakur, 2002. Excel exports: The dilemma of entering domestic market. Prestige J. Manage. Res., 6: 129-131.

  21. Srivastava, M., 2001. Student Ethnocentrism and Attitude Towards Foreigncar. In: Organisational Challenges: Insights and Solutions, Upinder, D., S. Dhar, S.S. Bhakar and P. Mishra (Eds.)., Excel Books, New Delhi, India.

  22. Phatak, Y. and M. Srivastava, 2001. Electronic Banking in India a Study of Evolution of Service and Customer Reaction. In: Organisational Challenges: Insights and Solutions, Upinder, D., S. Dhar, S.S. Bhakar and P. Mishra (Eds.)., Excel Books, New Delhi, India.

  23. Srivastava, M., R. Jain and K. Malik, 2000. Relationship Marketing: The Customer Perspective. In: People Processes and Organisation: Emerging Realities, Upinder, D., S. Dhar, M. Srivastava and S. Rangnekar (Eds.)., Excel Books, New Delhi, India.

  24. Srivastava, M., 2000. Impact of Age and Sex on Materialism. In: People Processes and Organisation: Emerging Realities, Upinder, D., S. Dhar, M. Srivastava and S. Rangnekar (Eds.)., Excel Books, New Delhi, India.
Member since October, 2019