A post-graduate in Business (MBA) and Economics (MA), he teaches in the domain of marketing. He has presented papers in Marketing, Education and Strategy in national and international conferences. He is awarded his doctorate in management studies, in the domain of Marketing. He has many publications to his credit in National/International Journals of repute. His present research interest includes brand management, and different aspects of consumer behaviour. He is intensely associated with the training and consultancy wing of the institute and has undertaken various trainings, consultancy and research projects. He has been a Visiting International Scholar at the Western Michigan University, Kalamazoo, USA. He completed the faculty development programme at IIM-Ahmedabad (2005-06), and has more than two decades of post graduate teaching experience.