I obtained Doctorate in Management in 2012 from Devi Ahilya University, Indore. I have 18 years of Academic experience consisting of teaching, research and administration. I am currently serving Amity Business School, Amity University, Chhattisgarh, Raipur as a Professor. Previously, I have worked with various reputed Universities Institutes of Indore namely Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore, as an Associate Professor – Marketing Management, CH Institute of Management & Commerce, Acropolis Faculty of Management & Research, Chameli DeviGroup of Institutes & Laxmi Narayan College of Technology, Indore. As a faculty, I have been teaching Marketing and general management subjects. I am also a registered supervisor for Ph.D in Devi Ahilya Vishwavidyalya, Indore and Amity University, Chhattisgarh, Raipur. Three scholars have been awarded Ph.D. degree under my supervision & two scholars has submitted their thesis under my guidance. I also completed a minor research project in MPCOST on E-Learning: Issues, Challenges and Implementation at Schools in M.P.”. I have published three edited books entitled “Innovation, Invention & Industrialization: Emerging Issues. (2017) & Diverse, Divergent & Innovative Research- Contemporary issues” Published by Excel Books, New Delhi and “Digital Transformation for sustainability: Opportunities & Challenges (2019)” published by Excellent Publishing house, New Delhi. I have more than 50 publications to my credit in SCI & UGC CARE Listed Journal, National & International Journal having ISSN No. high Impact factor, research papers in edited books having ISBN number, Conference proceedings at National and International level. I have conducted and attended several Research based workshops, case writing workshops, Seminars & Conferences on various themes. I was also appointed as a reviewer in “Asian Journal of Business and Management (AJBM) having ISSN: 2321 –2802, also nominated as Editor-in-chief in “Innovare Journal of Business Management& research”.