Dr. Pallabi Mishra
Assistant ProfessorABIT-JRD Tata Institute of Management, India
Highest Degree
Ph.D. in Marketing Management from ABIT-JRD Tata Institute of Management, India
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Biography
Dr. Pallabi Mishra is currently working as Assistant Professor at ABIT-JRD Tata Institute of Management, Cuttack. Her main area of interest related Marketing Management, Organization Behavior. Her main area of expertise includes Product and Brand Management, Motivation, Retail Management, Consumer Behavior, and Sales and Distribution Management. She has published (8) articles in journals and (1) book and (7) papers in conferences.
Area of Interest:
Selected Publications
- Mishra, P. and D. Dash, 2012. Organic Agri-India : Issues in Branding. Int. J. Res. J. Econ. Bus. Stud., 1: 15-20.
Direct Link | - Mishra, P. and B. Datta, 2011. Perpetual asset management of customer-based brand equity: The PAM evaluator. Curr. Res. J. Soc. Sci., 3: 34-43.
Direct Link | - Mishra, P. and B. Datta, 2011. Configuring customer-based brand equity by brand association, personality and image. Int. J. Res. J. Soc. Sci. Manage., 1: 35-44.
Direct Link | - Mishra, P. and B. Datta, 2011. Brand name: The impact factor. Res. J. Bus. Manage., 5: 109-116.
CrossRef | Direct Link | - Mishra, P. and B. Datta, 2008. From brand vision to brand evaluation: The strategic process of growing and strengthening brands: Book review. ASBM J. Manage., 1: 139-142.
- Mishra, P. and B. Datta, 2008. Consanguity of consumer and brand personality: A review. ICFAI J. Consumer Res., 3: 7-14.
- Mishra, P. and B. Datta, 2006. The wheel and its spokes: Mapping the relationship between the key elements of brand management: A literature survey. IUP J. Brand Manage., 3: 15-28.
Direct Link | - Mishra, P., 2005. Road to brand equity: Book review. J. Vishleshak (Analyst), 1: 107-108.