Dr. Tareq Nael Hashem

Full Professor
Department of Marketing, Isra University, Jordan

Highest Degree
Ph.D. in Marketing from Amman Arab University, Jordan

My URL
https://livedna.org/962.26313

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Biography

Assistant Professor at Petra University ( 1/2/2007- 31/8/2007) ,Assistant Professor in Philadelphia University ( 2/9/2007- 12/9/2012) ,Associate Professor in Philadelphia University ( 13/9/2012- 31/8/2014) ,Associate Professor in Isra University- Jordan ( 16/9/2014- up to now) and he was Head of Marketing Department in Isra University from(10/2019-10/2020)

Area of Interest:

Business Management and Accounting
Marketing
Business Communication
Informatics Management
Administration and Management

Selected Publications

  1. Homsi, D.M.A., S.M.S.S. Freihat, T.N. Hashem and A.A. Alshayyab, 2022. Touristic marketing through blogging and vlogging; does it attract customers' trust? Qual. Access Success, 23: 170-178.
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  2. Hashem, T.N., D.M.A. Homsi and S.M.S.S. Freihat, 2022. Role of big data analytics in increasing brand equity within pharmaceutical industry. Acad. Entrepreneurship J., 28: 1-13.
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  3. Hashem, T.N., 2022. Marketing logistics in reaching organizational excellence: Mediating role of the european foundation for quality management excellence model. J. Hunan Univ. Nat. Sci., 49: 137-150.
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  4. Hashem, T.N., M.S. Alnsour, N.N. Ali, F.N. Hashem, A.N. Hashem and O.S. Moh, 2021. The impact of 'Shockvertising' on consumer behavior: Investigating its influence on the "Why Buy" aspect. WSEAS Trans. Bus. Econ., 18: 1330-1338.
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  5. Hashem, T.N., 2021. The role of buzz marketing in increasing attention towards green products, moderating role of 'Shockvertising'. J. Contemp. Issues Bus. Gov., 27: 1785-1798.
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  6. Hashem, T.N., 2021. Environmental legitimacy through adopting green products and its effect on the brand equity: moderating role of management awareness. Res. World Econ., 10.5430/rwe.v12n2p197.
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  7. Hashem, T.N. and M. Al Azizi, 2021. Impact of cherry picking strategy on medical products’ marketing: Moderating role of salesperson gender. Int. Res. J. Public Environ. Health, 9: 259-267.
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  8. Hashem, T., 2021. Role of database marketing in improving quality of service in Jordanian private hospitals. Int. Bus. Res., 15: 26-34.
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  9. T.Hashem, S.Freihat and D. Homsi, 2020. Customer-focused service management as an approach of enhancing service culture among fast-food chains. Management Sci. Lett., 10: 2001-2010.
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  10. Joudeh, J.M.M., T.N. Hashem and N.M. Nusairat, 2020. The influence of private label on customer loyalty, the mediating role of customer satisfaction. WSEAS Trans. Bus. Econ., 10.37394/23207.2020.17.48.
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  11. Hashem, T.N., 2020. Examining the influence of COVID 19 pandemic in changing customers’ orientation towards e-shopping. Mod. Appl. Sci., 10.5539/mas.v14n8p59.
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  12. Hashem, T.N. and M.A. Niqresh, 2020. Can cause-related marketing (CRM) u2018lightu2019 up the brand image? an insight into the perceptions of Jordanian consumers. Eur. J. Bus. Manage., 10.7176/ejbm/12-36-02.
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  13. Haikal, E.K., S.M. Freihat, D. Homsi, J.M.M.M.M. Joudeh and T.N. Hashem, 2020. The role of supply chain strategy and affiliate marketing in increasing the demand for E-commerce-social media POV. Int. J. Supply Chain Manage., 9: 832-844.
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  14. Freihat, S.M.S.S., D.M.A. Homsi and T.N. Hashem, 2020. Innovative marketing and its impact on customers’ value creation in orange Jordan telecom. Acad. J. Interdiscip. Stud., 10.36941/ajis-2020-0103.
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  15. Diana (Moh’d Adnan) Homsi, T.N. Hashem and S.M. Freihat, 2020. How can entrepreneurial marketing promote the entrepreneurship culture in an organization: case of banking sector in jordan. Innovative Marketing, 16: 29-42.
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  16. T.N. Hashem and A.I. Al maani, 2019. The impact of strategic fit on the marketing performance of the industrial corporations in Jordan. Int. J. Bus. Manag., 14: 115-124.
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  17. Hashem, T.N., 2019. The role of visual merchandise in changing the purchase decision of shoppers within retail stores in jordan. J. Messenger 11: 182-197.
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  18. Al Duwailah, F.Y. and T.N Hashem, 2019. The impact of knowledge management on CRM approaches. Management and Organizational Studies 6: 19-30.
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  19. Maraqa, M.R., A.M. Al-Amawi and T.N. Hashem, 2018. The impact of jordanian banks websites’ quality on customers’ satisfaction. Int. J. Bus. Manage., 13: 268-276.
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  20. M.A. Al Qudah and T.N. Hashem, 2018. The impact of applying the blue ocean strategy on the achievement of a competitive advantage: a field study conducted in the Jordanian Telecommunication Companies. Int. Bus. Res., 11: 108-118.
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  21. Hashem, T.N., S. Suleiman, A. Suleiman abd O. Suleiman, 2018. Exploring the gap between the perceived and expected quality levels of the health care services provided by jordanian dental clinics. Int. J. Bus. Econ. Affairs, 3: 64-72.
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  22. Hashem, T.N., M.S. Issa, G. Iapadre and F.I. Hamdan, 2018. Does the physical evidence in emergency department affect the loyalty of the beneficiaries in jordanian healthcare organizations? Health Sci., 7: 151-161.
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  23. Hashem, T.N., 2018. The flower of service concept and its influence on the customer satisfaction: Case study of jordanian private hospitals sector. Int. J. Bus. Manage., 13: 122-137.

  24. Hashem, T.N. and A.A. Alqirem, 2018. The role of restructuring in enhancing the information experience. Eur. J. Bus. Soc. Sci., 7: 1-12.
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  25. Hashem, T.N., D.R. Homsi, R.M. Abu Qasheh, M.H. Al-Sorike and A.S. Alasmar, 2017. The impact of jordan's country of origin image on the mental image carried by clothing customers. In. J. Res. Granhaalayah, 5: 8-21.
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  26. Hashem, T.N., 2017. Impact of using humor advertisement on airline customers' mental image. Innovative Market., 13: 25-32.
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  27. Hashem, T.N., 2017. Call center workers emotional labor and its influence on their performance in dealing with senior citizens in jordan telecommunication companies. Int. Bus. Res., 10: 106-115.

  28. Hashem, T.N. and J.M.M. Joudeh, 2017. The extent of implementation of the blue ocean strategy in jordanian commercial banks. Int. J. Curr. Adv. Res., 6: 1999-2004.
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  29. Hashem, T.N. and F.I. Hamdan, 2017. Measuring service quality level in the jordanian telecommunication sector from its customers’perspective using the servperf scale. Eur. J. Bus. Soc. Sci., 5: 15-27.

  30. Ajarmah, B.S., T.N. Hashem and R.J. Swies, 2017. The effect of 5Q model on patient's satisfaction in military hospitals in Jordan. Int. J. Prod. Quality Manage., 20: 273-290.

  31. Hashem, T.N., D.R. Homsi, F.J. Alotoum and E.K. Haikal, 2016. Clothing consumption addictive motives. J. Market. Manage., 4: 183-192.
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  32. Hashem, T.N., 2016. Commercial banks use of decision support system to achieve marketing creativity. Int. Rev. Manage. Bus. Res., 5: 1059-1067.

  33. Hashem, T.N. and F.I. Hamdan, 2016. Jordanian banks employees' perceptions of total quality marketing (TQMK), its dimensions and effects on customers' satisfaction: What does (TQMK) mean? Int. J. Bus. Manage. Invent., 5: 24-32.

  34. Hashem, T.N. and A.A. Alqirem, 2016. Attitudes of customers towards applying the marketing mix in non-governmental organizations (NGOs). Int. J. Managerial Stud. Res., 4: 34-42.
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  35. Hashem, T., A. Hashem, F. Hashem and F. Ayoub, 2016. The impact of corporate governance on the quality of marketing audit in jordanian industrial public shareholding companies. Int. J. Bus. Administration, 7: 60-71.
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  36. Hawi, R.O., D. Alkhodary and T. Hashem, 2015. Managerial competencies and organizations performance. Int. J. Manage. Sci., 5: 723-735.

  37. Hashem, T.N. and R. Irshaidat, 2014. The influence of political-legal forces on jordanian industrial exports in the private sector. Int. J. Market. Stud., 6: 103-115.
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  38. Hashem, T., 2013. Factors influencing the Jordanians voter's decision in the parliamentary election process. Int. J. Manage. Bus. Stud., 6: 74-97.

  39. Hashem, T.N., 2012. The impact of customer relationship marketing on costumers’ image for Jordanian five star hotels. Int. J. Bus. Soc. Sci., 3: 129-134.
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  40. Hashem, T., I. Al-Nsour, S.A. Owolabi, S.A. Alayemi, U.S. Akbar, N.A. Bhutto and S.S. Bideskan, 2012. The effect of internal marketing on internal service quality In jordanian banks. Asian J. Bus. Manage. Sci., 2: 8-18.

  41. Hashem, T.N. and N.A. Al-Rifai, 2011. The influence of applying green marketing mix by chemical industries companies in three Arab States in West Asia on consumer's mental image. Int. J. Bus. Soc. Sci., 2: 92-101.

  42. Hashem, T.N., 2010. Impact of managers' emotional intelligence on marketing creativity in jordan commercial banks. Innov. Market., 6: 78-86.
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Member since January, 2019