Spais, G. and P. Paul 2021. A Crisis Management Model for Marketing Education: Reflections on Marketing Education System’s Transformation in View of the Covid-19 Crisis. Marketing Educ. Rev. 10.1080/10528008.2021.1951120. CrossRef | Direct Link |
Spais G. and P. Paul, 2021. A Crisis Management Model for Marketing Education: Reflections on Marketing Education System’s Transformation in View of the COVID-19 Crisis Marketing Education Review 31: 1-18. CrossRef | Direct Link |
Spais, G., H. Beheshti and S. Rana, 2019. Special issue on customer needs and demand management in the global marketplace: emerging management and marketing practices. FIIB Business Rev., 8: 257-258. CrossRef | Direct Link |
Kumar, S., G.S. Spais, D. Kumar and R. Sureka, 2019. A bibliometric history of the journal of promotion management (1992–2019). J. Promotion Manag., 26: 97-120. CrossRef | Direct Link |
Zacharia, A. and G.S. Spais, 2017. Holiday destination image and personality of a Greek island during an economic recession period and the intermediate effect of the utilitarian and non-utilitarian needs. J. Promotion Manage., 23: 769-790. CrossRef | Direct Link |
Spais, G.S. and H.R. Kaufmann, 2016. Are there honorable merchants in international marketing channels? Thunderbird Int. Bus. Rev., 58: 199-211. CrossRef | Direct Link |
Spais, G.S. and H.M. Beheshti, 2016. The evolution of social marketing and social entrepreneurship education in business and management schools: Conceptions, misconceptions and trends. Eur. J. Int. Manage., 10: 422-454.
Kalpadakis, A. and G.S. Spais, 2015. Service quality and customer satisfaction in banks during an economic recession and banking crisis period: The critical case of a Greek cooperative bank. Innov. Market., 11: 6-19.
Johnston, M.A. and G.S. Spais, 2015. Conceptual foundations of sponsorship research. J. Promotion Manage., 21: 296-312. CrossRef | Direct Link |
Spais, G.S., 2014. How does '3-D negotiation' move beyond in a dimension of a win-win-win approach for integrated bargaining solution analysis of vertical cooperative advertising campaigns? J. Promotion Manage., 20: 36-58. Direct Link |
Spais, G.S. and M. Johnston, 2014. The evolution of scholarly research on sponsorship: expectations about the future of this research domain. J. Promotion Manage., 20: 267-290. Direct Link |
Spais, G.S. and L.A. Papakonstantinidis, 2014. The value of the 'triple pole' approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertising literature. World Rev. Entrepreneurship Manage. Sustainable Dev., 10: 372-404. CrossRef | Direct Link |
Spais, G.S., 2012. An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the win-win-win papakonstantinidis model. J. Appl. Bus. Res., 28: 359-384. Direct Link |
Filis, G.N. and G.S. Spais, 2012. The effect of sport sponsorship programs of various sport events on stock price behavior during a sport event. J. Promotion Manage., 18: 3-41. Direct Link |
Spais, G.S., 2011. An activity system as a behavioristic framework for the elaboration of promotion techniques. J. Applied Bus. Res., 27: 9-31. Direct Link |
Spais, G.S., 2011. A new marketing education concept for 'integrated education in green promotion' based on mezirow's perspective. Innovative Marketing, 7: 19-39. Direct Link |
Spais, G.S., 2010. Strengthening event study methodology to the promotion management field based on Flyvbjerg`s methodological guidelines on critical case study. Innovative Market., 6: 8-32. Direct Link |
Spais, G.S., 2010. Search Engine Optimization (SEO) as a dynamic online promotion technique: The implications of activity theory for promotion managers. Innovative Market., 6: 7-24. Direct Link |
Spais, G.S., 2010. Promotion metrics assumptions for the assessment and evaluation of promotion campaigns: A framework based on mezirow`s critical reflection. J. Applied Bus. Res., 26: 23-45. Direct Link |
Spais, G.S., 2010. Building Adult Educational Programs in Entrepreneurship Based on Mezirow: The Case of Agricultural Entrepreneurship. In: Global Perspectives on Educational Leadership Reform: The Development and Preparation of Leaders of Learning and Learners of Leadership, Normore, A.H. (Ed.). Emerald Group Publishing Ltd., Bingley, UK., pp: 323-356. Direct Link |
Spais, G.S., L.S. Papakonstantinidis and S.L. Papakonstantinidis, 2009. An innovative bargaining solution analysis for vertical cooperative promotion management decisions. Innovative Market., 5: 7-29. Direct Link |
Spais, G.S., 2009. The Time Evolution of Marketing Ideology in the Field of Cultural Goods' Marketing. In: The Ideology in the Time Through the Expressions of the Cultural Phenomenon, Magriplis, D. (Ed.). A. Stamoulis Publishing, Thessaloniki, Greece, pp: 411-435. Direct Link |
Spais, G.S., 2008. Marketing and Innovation: Introduction to the Concepts of Planning Processes of New Product and Services Development. In: Dimensions of Entrepreneurship, Tsamis, A. (Ed.). Dionikos Publishing, Athens, Greece, pp: 411-435.
Spais, G.S. and K.Z. Vasileiou, 2008. Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories. Agric. Econ. Rev., 9: 35-54. Direct Link |
Spais, G.S. and K.Z. Vasileiou, 2008. An investigation of the technology avoidance effect into higher educational environments: Some empirical evidence of marketing students background and their use of personal computers outside the academic culture. Int. Electron. J. Leadership Learn., Vol. 12. . Direct Link |
Spais, G.S. and G.N. Filis, 2008. Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus. J. Target. Measure. Anal. Market., 16: 169-180. CrossRef | Direct Link |
Vasileiou, K.Z. and G.S. Spais, 2007. A revision of technology acceptance model for the measurement of business schools students` intention to increase pc and internet use for academic purposes. J. Bus. Soc., 20: 190-203. Direct Link |
Spais, G.S. and K.Z. Vasileiou, 2006. Path modeling the antecedent factors to consumer repurchase intentions for advanced technological food products: Some correlations between selected factor variables. J. Bus. Case Stud., 2: 45-71. Direct Link |
Spais, G.S. and K.Z. Vasileiou, 2006. An ordinal regression analysis for the explanation of consumer overall satisfaction in the food-marketing context: The managerial implications to consumer strategy management at a store level. J. Database Market. Customer Strategy Manage., 14: 51-73. CrossRef | Direct Link |
Spais, G.S. and G.N. Filis, 2006. Stock market reaction on olympic sponsorship announcement using event-study method. J. Korean Acad. Market. Sci., 16: 95-108. Direct Link |
Spais, G.S. and G.N. Filis, 2006. Some philosophical enquiries on E-learning: Preparing the tomorrow business school. J. Bus. Case Stud., 2: 55-63. Direct Link |
Spais, G.S., 2005. Case studies in the field of marketing education: Learner impact, case performance, and cost efficiency. Int. Electron. J. Leadership Learn., Vol. 9. . Direct Link |
Spais, G.S., 2005. A fundamental formula for leadership efficiency: Weighting the contribution of marketing paideia. J. Strategic Market., 13: 61-77. Direct Link |
Spais, G.S. and S.M. Theofanides, 2005. An archetypal analysis for the development of a generalized decision-making model in groups as a prerequisite for productive government and leadership. J. Bus. Case Stud., 1: 49-66. Direct Link |
Spais, G.S. and I.I. Petropoulos, 2005. Measuring CEO`s perceptions for the value of customer satisfaction measurement of social services: The syndrome of the welfare-state model in developing economies. J. Bus. Soc., 18: 88-106. Direct Link |
Spais, G.S. and C. Veloutsou, 2005. Marketing analytics: Managing incomplete information in consumer markets and the contribution of mathematics to the accountability of marketing decisions. Southeur. Rev. Bus. Finance Acc., 3: 127-150.
Spais, G.S., 2004. Do small suppliers adopt information-based criteria for B2B influence strategies. Southeur. Rev. Bus. Finance Acc., 2: 113-128. Direct Link |
Spais, G.S., 2004. Conceptualizing service quality in the era of knowledge economies. J. Bus. Soc., 17: 122-132.
Spais, G.S. and G.N. Filis, 2002. Stock options as a means of adding value in business markets: A powerful potential communication vehicle for business marketing managers. J. Finance Serv. Market., 6: 290-298. CrossRef | Direct Link |