Dr. George S. Spais
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Dr. George S. Spais

Adjunct Faculty Member
Department of Public Administration, Hellenic Open University, Greece


Highest Degree
Ph.D. (Honors) in Promotion Management from Panteion University, Greece

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Area of Interest:

Business Management and Accounting
100%
Promotion Management
62%
Cooperative Advertising
90%
Sponsorships
75%
Marketing Education
55%

Research Publications in Numbers

Books
1
Chapters
6
Articles
43
Abstracts
16

Selected Publications

  1. Spais, G. and P. Paul 2021. A Crisis Management Model for Marketing Education: Reflections on Marketing Education System’s Transformation in View of the Covid-19 Crisis. Marketing Educ. Rev. 10.1080/10528008.2021.1951120.
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  2. Spais G. and P. Paul, 2021. A Crisis Management Model for Marketing Education: Reflections on Marketing Education System’s Transformation in View of the COVID-19 Crisis Marketing Education Review 31: 1-18.
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  3. Spais, G., H. Beheshti and S. Rana, 2019. Special issue on customer needs and demand management in the global marketplace: emerging management and marketing practices. FIIB Business Rev., 8: 257-258.
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  4. Kumar, S., G.S. Spais, D. Kumar and R. Sureka, 2019. A bibliometric history of the journal of promotion management (1992–2019). J. Promotion Manag., 26: 97-120.
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  5. Zacharia, A. and G.S. Spais, 2017. Holiday destination image and personality of a Greek island during an economic recession period and the intermediate effect of the utilitarian and non-utilitarian needs. J. Promotion Manage., 23: 769-790.
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  6. Spais, G.S. and H.R. Kaufmann, 2016. Are there honorable merchants in international marketing channels? Thunderbird Int. Bus. Rev., 58: 199-211.
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  7. Spais, G.S. and H.M. Beheshti, 2016. The evolution of social marketing and social entrepreneurship education in business and management schools: Conceptions, misconceptions and trends. Eur. J. Int. Manage., 10: 422-454.
  8. Kalpadakis, A. and G.S. Spais, 2015. Service quality and customer satisfaction in banks during an economic recession and banking crisis period: The critical case of a Greek cooperative bank. Innov. Market., 11: 6-19.
  9. Johnston, M.A. and G.S. Spais, 2015. Conceptual foundations of sponsorship research. J. Promotion Manage., 21: 296-312.
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  10. Spais, G.S., 2014. How does '3-D negotiation' move beyond in a dimension of a win-win-win approach for integrated bargaining solution analysis of vertical cooperative advertising campaigns? J. Promotion Manage., 20: 36-58.
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  11. Spais, G.S. and M. Johnston, 2014. The evolution of scholarly research on sponsorship: expectations about the future of this research domain. J. Promotion Manage., 20: 267-290.
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  12. Spais, G.S. and L.A. Papakonstantinidis, 2014. The value of the 'triple pole' approach in bargaining for vertical cooperative advertising and the research challenges for the evolution of this topic in the cooperative advertising literature. World Rev. Entrepreneurship Manage. Sustainable Dev., 10: 372-404.
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  13. Spais, G.S., 2012. An integrated bargaining solution analysis for vertical cooperative sales promotion campaigns based on the win-win-win papakonstantinidis model. J. Appl. Bus. Res., 28: 359-384.
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  14. Filis, G.N. and G.S. Spais, 2012. The effect of sport sponsorship programs of various sport events on stock price behavior during a sport event. J. Promotion Manage., 18: 3-41.
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  15. Spais, G.S., 2011. An activity system as a behavioristic framework for the elaboration of promotion techniques. J. Applied Bus. Res., 27: 9-31.
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  16. Spais, G.S., 2011. A new marketing education concept for 'integrated education in green promotion' based on mezirow's perspective. Innovative Marketing, 7: 19-39.
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  17. Spais, G.S., 2010. Strengthening event study methodology to the promotion management field based on Flyvbjerg`s methodological guidelines on critical case study. Innovative Market., 6: 8-32.
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  18. Spais, G.S., 2010. Search Engine Optimization (SEO) as a dynamic online promotion technique: The implications of activity theory for promotion managers. Innovative Market., 6: 7-24.
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  19. Spais, G.S., 2010. Promotion metrics assumptions for the assessment and evaluation of promotion campaigns: A framework based on mezirow`s critical reflection. J. Applied Bus. Res., 26: 23-45.
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  20. Spais, G.S., 2010. Building Adult Educational Programs in Entrepreneurship Based on Mezirow: The Case of Agricultural Entrepreneurship. In: Global Perspectives on Educational Leadership Reform: The Development and Preparation of Leaders of Learning and Learners of Leadership, Normore, A.H. (Ed.). Emerald Group Publishing Ltd., Bingley, UK., pp: 323-356.
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  21. Spais, G.S., L.S. Papakonstantinidis and S.L. Papakonstantinidis, 2009. An innovative bargaining solution analysis for vertical cooperative promotion management decisions. Innovative Market., 5: 7-29.
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  22. Spais, G.S., 2009. The Time Evolution of Marketing Ideology in the Field of Cultural Goods' Marketing. In: The Ideology in the Time Through the Expressions of the Cultural Phenomenon, Magriplis, D. (Ed.). A. Stamoulis Publishing, Thessaloniki, Greece, pp: 411-435.
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  23. Spais, G.S., 2008. Marketing and Innovation: Introduction to the Concepts of Planning Processes of New Product and Services Development. In: Dimensions of Entrepreneurship, Tsamis, A. (Ed.). Dionikos Publishing, Athens, Greece, pp: 411-435.
  24. Spais, G.S. and K.Z. Vasileiou, 2008. Some more evidence in the discussion of the ambiguities surrounding consumer perceived value and consumer satisfaction: A new perspective on the role of mass communication theories. Agric. Econ. Rev., 9: 35-54.
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  25. Spais, G.S. and K.Z. Vasileiou, 2008. An investigation of the technology avoidance effect into higher educational environments: Some empirical evidence of marketing students background and their use of personal computers outside the academic culture. Int. Electron. J. Leadership Learn., Vol. 12. .
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  26. Spais, G.S. and G.N. Filis, 2008. Measuring stock market reaction to sponsorship announcements: The case of Fiat and Juventus. J. Target. Measure. Anal. Market., 16: 169-180.
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  27. Vasileiou, K.Z. and G.S. Spais, 2007. A revision of technology acceptance model for the measurement of business schools students` intention to increase pc and internet use for academic purposes. J. Bus. Soc., 20: 190-203.
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  28. Spais, G.S. and K.Z. Vasileiou, 2006. Path modeling the antecedent factors to consumer repurchase intentions for advanced technological food products: Some correlations between selected factor variables. J. Bus. Case Stud., 2: 45-71.
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  29. Spais, G.S. and K.Z. Vasileiou, 2006. An ordinal regression analysis for the explanation of consumer overall satisfaction in the food-marketing context: The managerial implications to consumer strategy management at a store level. J. Database Market. Customer Strategy Manage., 14: 51-73.
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  30. Spais, G.S. and G.N. Filis, 2006. Stock market reaction on olympic sponsorship announcement using event-study method. J. Korean Acad. Market. Sci., 16: 95-108.
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  31. Spais, G.S. and G.N. Filis, 2006. Some philosophical enquiries on E-learning: Preparing the tomorrow business school. J. Bus. Case Stud., 2: 55-63.
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  32. Spais, G.S., 2005. Case studies in the field of marketing education: Learner impact, case performance, and cost efficiency. Int. Electron. J. Leadership Learn., Vol. 9. .
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  33. Spais, G.S., 2005. A fundamental formula for leadership efficiency: Weighting the contribution of marketing paideia. J. Strategic Market., 13: 61-77.
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  34. Spais, G.S. and S.M. Theofanides, 2005. An archetypal analysis for the development of a generalized decision-making model in groups as a prerequisite for productive government and leadership. J. Bus. Case Stud., 1: 49-66.
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  35. Spais, G.S. and I.I. Petropoulos, 2005. Measuring CEO`s perceptions for the value of customer satisfaction measurement of social services: The syndrome of the welfare-state model in developing economies. J. Bus. Soc., 18: 88-106.
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  36. Spais, G.S. and C. Veloutsou, 2005. Marketing analytics: Managing incomplete information in consumer markets and the contribution of mathematics to the accountability of marketing decisions. Southeur. Rev. Bus. Finance Acc., 3: 127-150.
  37. Spais, G.S., 2004. Do small suppliers adopt information-based criteria for B2B influence strategies. Southeur. Rev. Bus. Finance Acc., 2: 113-128.
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  38. Spais, G.S., 2004. Conceptualizing service quality in the era of knowledge economies. J. Bus. Soc., 17: 122-132.
  39. Spais, G.S. and G.N. Filis, 2002. Stock options as a means of adding value in business markets: A powerful potential communication vehicle for business marketing managers. J. Finance Serv. Market., 6: 290-298.
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