Dr. Bahtiar Bin Mohamad
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Dr. Bahtiar Bin Mohamad

Researcher
Universiti Utara Malaysia, Malaysia

Highest Degree
Ph.D. in Marketing from Brunel University, UK

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Area of Interest:

Business Management and Accounting
100%
Marketing
62%
Corporate Finance
90%
Relationship Marketing
75%
International Business
55%

Research Publications in Numbers

Books
0
Chapters
0
Articles
0
Abstracts
0

Selected Publications

  1. Raza, S.H., H. Abu Bakar and B.B. Mohamad, 2018. Relationships between the advertising appeal and behavioral intention: The mediating role of the attitude towards advertising appeal and moderating role of cultural norm. J. Bus. Retail Manage. Res., 12: 185-193.
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  2. Raza, S.H., H. Abu Bakar and B. Mohamad, 2018. Advertising appeals and Malaysian culture norms. J. Asian Pac. Commun., 28: 61-82.
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  3. Mohamad, B., S.A. Dauda and H. Halim, 2018. Youth offline political participation: Trends and role of social media. Jurnal Komunikasi: Malays. J. Commun., 34: 192-207.
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  4. Jani, M.H.G.M., A. Sumrahadi and B. Mohamad, 2018. The role of newspaper and state government in conservation of world heritage site in Malaysia. J. Public Admin. Governance, 8: 212-226.
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  5. Halim, H., H.A. Bakar and B. Mohamad, 2018. Measuring multicultural effectiveness among self-initiated academic expatriates in Malaysia. Jurnal Komunikasi: Malays. J. Commun., 34: 1-17.
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  6. Adamu, A.A., B.B. Mohamad and N.A.B. Abdul Rahman, 2018. Towards measuring internal crisis communication. J. Asian Pac. Commun., 28: 107-128.
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  7. Abu Bakar, H., M. Bahtiar, H. Halim, C. Subramaniam and L.S. Choo, 2018. Shared cultural characteristics similarities in Malaysia's multi-ethnic society. J. Intercult. Commun. Res., 47: 243-267.
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  8. Yusuf, N.A., C.S. Mustaffa and B. Mohamad, 2017. Corporate social responsibility and customer based corporate reputation in the Nigerian insurance sector: The role of transparent communication. IOSR J. Humanit. Social Sci., 22: 55-64.
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  9. Mohamad, B., A.R. Ismail and R. Bidin, 2017. Corporate identity management and employee brand support: Enhancing marketisation in higher education sector. Jurnal Komunikasi: Malays. J. Commun., 33: 178-195.
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  10. Jani, M.H.G.M., A. Sumrahadi and B. Mohamad, 2017. The role of state and newspaper in conservation of historical site: The Case of Penang. Int. J. Law Govt. Commun., 2: 101-113.
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  11. Jani, M.H.G.M., A. Sumrahadi and B. Mohamad, 2017. The involvement of state government, agencies and local authority policies on the conservation of heritage spots in Malaysia. J. Govt. Politics, 8: 327-351.
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  12. Ismail, A.R. and B. Mohamed, 2017. The ethical intention of marketing students: The role of ethical ideologies, Machiavellianism and gender. Int. J. Ethics Educ., 2: 67-75.
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  13. Emenyeonu, O.C. and B. Mohamad, 2017. News authorship and news sources: Impacts on environmental coverage in the Nigerian press. J. Messenger, 9: 110-119.
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  14. Emenyeonu, C.O. and B. Mohamad, 2017. Covering environmental issues beyond climate change in Nigerian press: A content analysis approach. Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi), 3: 1-23.
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  15. Azmi, N.J., R. Rashid, B. Mohamad, M.A. Rahman and Z. Ahmad, 2017. Student athletes' perception of female models in sports advertisements. Asian Social Sci., 13: 120-123.
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  16. Yustanto, H., Djatmika, Sugiyono and B. Mohamad, 2016. Javanese language prosody of Yogyakarta. Adv. Sci. Lett., 22: 4054-4058.
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  17. Warto and B. Mohamad, 2016. The relationship between Jipang and Pajang in the oral tradition: Between history and memory. Adv. Sci. Lett., 22: 4426-4430.
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  18. Sumarlam, Djatmika, B. Mohamad and S. Pamungkas, 2016. The quality of recalling semantic units: A phenomenon of dementia. Adv. Sci. Lett., 22: 4385-4388.
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  19. Ridwan, M., G.L. Dewi and B. Mohamad, 2016. The attitude of Egyptian Arabic speakers towards standard Arabic and Egyptian Arabic. Adv. Sci. Lett., 22: 4374-4377.
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  20. Mohamad, B., J. Zulkepli, A.R. Ismail and H. Abu Bakar, 2016. Intrinsic work values on building ASEAN's future workforce: A comparison of three nations. Int. Rev. Manage. Market., 6: 42-50.
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  21. Mohamad, B., H. Abu Bakar, A.R. Ismail, H. Halim and R. Bidin, 2016. Corporate identity management in Malaysian higher education sector: Developing a conceptual model. Int. Rev. Manage. Market., 6: 175-180.
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  22. Ismail, A.R., C. Johnson, B. Mohamed, J. Zulkepli, M.A. Bhatti and L. Hii, 2016. A comparative study of work values between US and Malaysia marketing students. Int. J. Bus. Admin., 7: 22-35.
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  23. Halim, H., H. Abu Bakar and B. Mohamad, 2016. Differentiating relationships in the workplace: A cultural perspective. Int. Rev. Manage. Market., 6: 141-144.
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  24. Djatmika, W.A. Hari, D.I. Kusuma and B. Mohamad, 2016. Lexical choices as the representation of convenience shifting from mother tongue to second language. Adv. Sci. Lett., 22: 4397-4400.
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  25. Busen, S.M.S., C.S. Mustaffa and M. Bahtiar, 2016. Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework. Asia Pac. J. Educ. Arts Sci., 3: 75-82.
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  26. Busen, S.M.S., C.S. Mustaffa and M. Bahtiar, 2016. Impacts of attitude towards online banner advertisement on brand awareness: Insight from persuasive hierarchy model. Mediterr. J. Social Sci., 7: 81-87.
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  27. Bakar, H.A., H. Halim, C.S. Mustaffa and B. Mohamad, 2016. Relationships differentiation: Cross-ethnic comparisons in the Malaysian workplace. J. Intercult. Commun. Res., 45: 71-90.
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  28. Adamu, A.A., B. Mohamad and N.A. Abdul Rahman, 2016. Antecedents of internal crisis communication and its consequences on employee performance. Int. Rev. Manage. Market., 6: 33-41.
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  29. Rahman, N.A.A., B. Mohamad and N.A.A. Rahman, 2014. Factors influencing the quality of e-services on Hospital Information System (HIS) in Malaysia. Procedia-Social Behav. Sci., 155: 507-512.
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  30. Mustaffa, C.S., B. Mohamad and H. Halim, 2014. Preface: Communication, empowerment and governance: The 21st century enigma. Procedia-Social Behav. Sci., 155: 1-3.
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  31. Mohamad, B., H. Abu Bakar, H. Halim and A.R. Ismail, 2014. Corporate Communication Management (CCM) and organisational performance: A review of the current literature, conceptual model and research propositions. Procedia-Social Behav. Sci., 155: 115-122.
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  32. Halim, H., H. Abu Bakar and B. Mohamad, 2014. Expatriate adjustment: Validating multicultural personality trait among self-initiated academic expatriates. Procedia-Social Behav. Sci., 155: 123-129.
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  33. Dzakiria, H. and B. Mohamad, 2014. Communicating effectively the lifelong blue print and its demands to improve Open Distance Learning (ODL) ergonomics. Procedia-Social Behav. Sci., 155: 539-546.
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  34. Mustaffa, C.S., H. Abu Bakar and B. Mohamad, 2010. The supervisory communication-commitment to workgroup model: Example on a Malaysia organization. J. US-China Public Admin., 7: 3-23.
  35. Rahman, N.A.H.A., S. Muda and B. Mohamad, 2009. Media and social responsibility from social work perspective: Malaysian context. J. Welfare Correction, 16: 145-161.
  36. Abu Bakar, H., C.S. Mustaffa and B. Mohamad, 2009. LMX quality, supervisory communication and team-oriented commitment: A multilevel analysis approach. Corporate Commun.: Int. J., 14: 11-33.
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  37. Mohamad, B. and H. Abu Bakar, 2008. Determinants and consequences of corporate communication management: Review of the current literature and a conceptual model. Jurnal Manajemen Pemasaran, 3: 8-18.
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  38. Mohamad, B., H. Abu Bakar and N.A. Abdul Rahman, 2007. The role of corporate identity in the Malaysian higher education sector. Jurnal Komunikasi Massa, 1: 42-59.
  39. Mohamad, B., H. Abu Bakar and N.A. Abdul Rahman, 2007. Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education sector. Jurnal Manajemen Pemasaran, 2: 81-89.
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  40. Abu Bakar, H., B. Mohamad and C.S. Mustafa, 2007. Superior-subordinate communication dimensions and working relationship: Gender preferences in a Malaysian organization. J. Intercult. Commun. Res., 36: 51-69.
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  41. Abu Bakar, A., C.S. Mustaffa and B. Mohamad, 2007. Leader-member exchange and cooperative communication between group members: Replication of Lee (1997, 2001) study on Malaysia respondents. Hum. Commun., 10: 259-274.
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  42. Abu Bakar, H., B. Mohamad and I. Herman, 2004. Leader-member exchange and superior-subordinate communication behavior: A case of a Malaysian organization. Malays. Manage. J., 8: 83-93.
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  43. Abu Bakar, H. and B. Mohamad, 2004. Relationship between supervisor-subordinate communication and working relationship. Utara Manage. J., 1: 17-26.
  44. Mohamad, B., S.N.M. Tazin and M.B. Hadza, 2003. Crisis communication manual: A case study on Tenaga Nasional Berhad. Jurnal Pembangunan Sosial, 6: 153-168.